Mass Email Service: The Case For Mass Email Marketing

Let's pretend that we could send our marketing offers

, in an instant, specifically to the people who were considering our particular products and services. Now imagine that you could take our messages and personalize them for a huge quantity of of individuals, again, instantly. Imagine again (I know I'm starting to get a little far-fetched here) you can possess the capability to know, near instantaneously, if your messages didn't get to your intended recipients and why. Sound like a lot of balony? It isn't, I promise! As a matter of fact, with something called a mass email service, you can do every one of these things and more!

In the event you own a company and are also already involved in marketing, then you really should be utilizing a mass email service... specifically if you utilize traditional media (because mass email services can save you lots of money)! The cheaper cost of marketing via email, and better ROI, are the most-often advertised (pardon my pun :)) benefits. And while these certainly help your net profit, there are actually quite a few more reasons why you ought to be working with a mass email service to market your brand. Let's talk about a few of the main ones now!

Reason number 1: people are creatures of habit (just stick with me here for a sec). What does this have to do with anything? Wellbecause most people check their emails each morning. In truth, checking our mail is usually one of the very first things that we do after we've woken up a bit. But we don't stop there. We'll check our email several more times through the day, both at home and at work. If I draw an analogy here, it might be like a customer standing outside your shop window, looking in a few times every day to see if you had any new products on your shelves! We do this (checking our email not window shopping. :)) every day.

Another point that tends to be over-looked would be the fact you could earn a residual income through strategically-placed advertisements in your emails and e-newsletters. Find business in a related field to partner with, and advertise in one another's market stream. Or join an affiliate program and embed your affiliate link to your offers (just make sure that you're in compliance with all the applicable legal guidelines in your area)! Most people only make supplemental income doing this, however some make much, much more!

Yet another important factor of a mass email service is metrics. At a minimum, you'll know when your emails were rejected, and whether it was because their box was full or didn't exist at all (called "soft bounce" and "hard bounce", respectively). Metrics also track who clicked on your offer links, whether or not they purchased your product and if they did not, what page they left your website from. You just can't get this type of intel from traditional marketing platforms!

Another key is that you'll be empowered to be proactive with your offers. What I mean by this is that often with mass email marketing, when you've got a proposal you'd like people to know about you can just draft a message or newsletter and send it out to hundreds or thousands (or tens of thousands, in case your list is that big) as an alternative to waiting for potential prospects to discover you.

Personalization is, perhaps, the best asset of a mass email service. Let's say that you've sent a proposal to your list. How hard do you think it's going to be to make your email stand out above the sea of spam that will greet your subscribers' eyes after they open their inbox? It's going to darn difficult! But with personalization features, you could automatically address each subscriber by their first name in the subject line of your email, letting them realize that your email is meant particularly for them.

by: jas2434ran

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