Mass Market versus High End Market

Expensive amenities such as the port access, private lift lobbies

, golf clubs, infinity pools, and private lift lobbies could add to the value of the high-end property. Super high ceilings, security services, and near to expatriates' schools are the common services offered by high-end properties targeting the foreign investors. Expatriates would be more attracted and comfortable if the residential rights and special immigration policies are not too strict. This will also contribute to the demand for high-end properties on a certain country. The highest, tallest, most luxurious, and other superlatives attributes place these high-end properties as one of the best places to live worldwide.

An increase of the high-end properties prices would also influence and create an increase for the properties below the high-end properties. This trend may greatly affect all other related sectors of the country. If the high-end market price increases were highly selective, then maybe it would not affect the whole country. This situation may result to a widening gap of the mass market and the high-end luxury market prices. The mass market and the high-end market properties have totally different attributes and offered amenities. The offered attributes and amenities contributed to the big difference of their prevailing market prices.

An increase of the high-end properties prices would also influence and create an increase for the properties below the high-end properties. This trend may greatly affect all other related sectors of the country. If the high-end market price increases were highly selective, then maybe it would not affect the whole country. This situation may result to a widening gap of the mass market and the high-end luxury market prices. The mass market and the high-end market properties have totally different attributes and offered amenities. The offered attributes and amenities contributed to the big difference of their prevailing market prices.

The properties belonging to the category of the mass market are more affordable and a bit cheaper than those properties belonging to the high-end market. Mass market properties could create more demand because of its affordability. It also highly supports the general income conditions. The high-end market cannot be as flexible as the mass market in terms of pricing because it has its own set of characteristics and high-end services that the properties in the mass market do not have (Source: Singapore Ministry of Manpower, aggregated from Central Provident Fund board). Mass market could easily create a demand than the high-end market.

Mass Market versus High End Market

By: Shirley Tan

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