Massage Therapists: Marketing and Building Your Practice
That said, good massage therapists (beginners and experts) not only focus on short-term objectives
, like making clients feel better on that specific day, but they also think of the big picture and work with clients on long-term goals. Think about stretches or exercises you can recommend to help patrons feel more comfortable between appointments. For example, if a client has arthritis, perhaps mention that low-impact exercise such as swimming or yoga can be helpful for joint maintenance and reduction of discomfort. By showing that you truly care and have their long-term health in mind, your clients are more likely to feel comfortable with you and will not only come back time and time again, but also perform the best type of marketing for massage therapists - recommendation by word of mouth.
Massage Therapists: Marketing and Building Your Practice