Material Handling Magazine Highlights Search Strategies

Material Handling Magazine Highlights Search Strategies

Dewitt, NY June 21, 2010: As a part of its continued effort to provide young professionals in the forklift, storage and handling, conveyor and general material handling industries with the most cutting-edge, web-based best practices information possible, the June issue of MHEDA Edge features an article called "Find What You're Looking For." It focuses on proven strategies for using online search to better know your customers.

In times like these where sales are still slow and those projects that are available are increasingly tough to get, distributor salespeople must be confident that when they walk into a customer location, they're doing so armed with all the information that they could possibly need. That's why distributors often spend significant money researching leads and finding out more about local companies. However, there is an immensely powerful customer research tool that is available to anybody. The tool: Google. Web search can help distributors truly know their customers and prospects before ever making that first sales call.

It's easy to turn up your nose and say, "Google is nothing new, I've been using it for years," but it runs much deeper that. Sure, we all use Google, probably more than once a day. The question is, are we using it the right way? The old story goes that humans only use 10 percent of their brainpower. Well, we may only be using 10 percent of our search power, too. However, if you take the time to figure out how to exploit that untapped 90 percent, you can elevate your pre-call knowledge and increase your chance of landing new business.

So how do you do it? What strategies can you implement to harness the hidden potential of search for your organization? Check out this month's issue of MHEDA Edge, the online resource for young professionals in the forklift, storage and handling, conveyor and general material handling industries, and all of your questions will be answered.

For more information, contact Dan Vest, Editor of MHEDA Edge, (315) 445-2347, email: dan@datakey.org.

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