Mattel, Inc. - Swot Analysis---aarkstore Enterprise Market Research Aggregation

Mattel - SWOT Analysis company profile is the essential source for top-level company data and information

. Mattel - SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Mattel designs, manufactures, and markets a variety of toy products worldwide through global brands including Barbie, Hot Wheels, American Girl, and Fisher-Price. The company also holds a licensing agreement with Walt Disney, which allows it to capitalize on classic Disney characters, such as Mickey Mouse and Winnie the Pooh. The company primarily operates in the US. It is headquartered in El Segundo, California and employs 31,000 people, as of December 31st, 2007 (FY2007). The company recorded revenues of $5,970.1 million during FY2007, an increase of 5.7% over FY2006. The operating profit of the company was $730.1 million during FY2007, an increase of 0.2% over FY2006. The net profit was $600 million in FY2007, an increase of 1.2% over FY2006.

Scope of the Report

- Provides all the crucial information on Mattel required for business and competitor intelligence needs

- Contains a study of the major internal and external factors affecting Mattel in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Mattel

-Data is supplemented with details on Mattel history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Mattel

Reasons to Purchase

- Support sales activities by understanding your customers businesses better

- Qualify prospective partners and suppliers

- Keep fully up to date on your competitors business structure, strategy and prospects

- Obtain the most up to date company information available

Table of Contents :

This product typically includes the following sections:

SWOT COMPANY PROFILE: MATTEL

Key Facts: Mattel

Company Overview: Mattel

Business Description: Mattel

Company History: Mattel

Key Employees: Mattel

Key Employee Biographies: Mattel

Products & Services Listing: Mattel

Products & Services Analysis: Mattel

SWOT analysis: Mattel

*Strengths: Mattel

*Weaknesses: Mattel

*Opportunities: Mattel

*Threats: Mattel

Company View: Mattel

Top Competitors: Mattel

Location and Subsidiary: Mattel

*Head Office: Mattel

*Other Locations and Subsidiaries: Mattel

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by: Aarkstore Enterprise

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