Maximize Results With Your Customizable Shopping Cart Using Minimum Effort

Maximize Results With Your Customizable Shopping Cart Using Minimum Effort

If you are an online business owner, you may want to check that your customizable shopping cart software comes with the following workable features for you to get maximum results with minimum effort.

Cross-Sell Features

If you have never heard of cross-sell, then now is a good time to find out more about it. This feature works based on the concept of offering product suggestions and recommendations to customers who come to your online store. If a customer is looking at a product (a cell phone model for example), then you need to program your ecommerce shopping cart to ensure that other cell phone models will be suggested to the customer as well. This provides the customer a wider range of product selection for them to choose from in case they do not purchase the initial cell phone model.

Important point is to ensure that your customizable shopping cart software comes with this cross-sell feature. Another cross-sell feature that is important is when a customer is in the checkout stage and just when they are about to pay for their purchases, the cart prompts the customer with a discounted product that might interest them to buy that product along with their other purchases. It is like a last minute sales pitch. For example, if the customer is all ready to pay, then your cart prompts a best seller product that is not in their checkout cart at a really good price offer. If the customer accepts, then that product will be purchased and paid together with whatever they have chosen giving the business owner additional sales.

Plan Your Cross-Sell Products

So you need to make sure that you plan carefully all the products that you want to suggest to the customers that come to your store. Of course please make sure that your store has quite a number of products in the first place! So that will work well with the first cross-sell feature. While the second cross-sell feature will require you to plan what type of product to recommend and how much discount you want to offer that product. Remember that the discounted product price can only be obtained during the final checkout cross-sell process and it is not available anywhere in your online store even when you are having a sale. This makes that discounted product exclusive in a way. Your coldfusion shopping cart should have both these 2 cross-sell features for you to utilize to the maximum.

Summary

Remember that planning is important when using these cross-sell functions. The idea is to promote more of your store products and close more sales with the customers using minimum effort.

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