Maximize Your Bookmarks Full Potential

Bookmarks are tiny but surely effective marketing tools

. They can be cheap and have a dual purpose. To marketers, they can be the best marketing tools; to customers, they can be used as accessories to a favorite book.

That's how cost effective bookmarks can be to produce. But why is it that many businesses still underutilize the purpose of a bookmark? Why do people consider this piece of paper as dispensable and unimportant? It's true that modern marketing techniques such as that of the social media and digital business cards are trendy and much easier to do. But it is important to remember that there are still people who prefer to receive contact information the old way. If you don't address the need of such market, you are losing the opportunity to gather more customers and generate more sales.

It is therefore, important that you still print bookmarks for your business. And you need to hand it out extensively. Following are a few quick ideas that you can do to get your bookmark at the hands of your customers easily:

Have samples with you anywhere you go. When you go to the grocery or go for a jog, take some bookmarks with you and hand it out to anyone you converse with. You can also post it on a bulletin board where your target customers can see it. Consider also giving your bookmark to your waiter or waitress with a nice tip. The salon, cleaners and other places you visit frequently can also be a good place to hand out your bookmark.

Send them with your notes. When sending notes or simple letters to your correspondents, consider sending some of your marketing tools along. This is a great way to keep them updated with your contact information.

Insert it in your next bill. Every time you pay your bill, consider inserting your bookmark with it. The person who receives it, or someone who gets handed your bookmark can become your next customer in the future.

Incorporate them in your invoice. When sending out invoices, you can always consider putting your bookmark with them. This is quick and easy to do, and doesn't require a lot of money. It is a great way to market your bookmark printing shop.

Offer a referral incentive. It's a great idea to offer a special incentive to your customers who bring you referrals. It can be in the form of a free gift, a gift certificate, or anything that can serve as a good incentive. Just ask your current customers to hand out one of your bookmark samples to people they know will be interested in your product or service. Leave a blank space in your bookmark templates where the name of the referrer can be written.

There are actually a lot of innovative ways you can get your bookmark out there. So, despite the popularity of modern marketing techniques these days, don't give up on the old-fashioned way of sending out your bookmarks just yet. It can bring you lots of benefits when designed effectively, something that you would not realize if you depend solely on digital marketing. If you take time to do your own bookmark printing, you can consistently market your business in the simplest and most effortless way.

So, what are you waiting for, maximize the full potential of your bookmark to boost your bookmark printing shop and earn money you cant imagine to have.

by: Robert Johnston

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