Maximizing Email Acquisition And Retention For Improved Customer Prospecting

Email acquisition is critical when you are prospecting for customers

. Getting people to visit your site is just the first step in the process. Your number one objective is to obtain an email address from the largest number of visitors possible. Here are some effective ideas.

Set up Several Tracks

In general, once you have a site visitor it is an indication of interest of the content of your website. If you offer something of value, chances are good that you will get the email you desire. However, to effectively use that address you have to try a variety of techniques or strategies. Set up different tracks based upon any additional information you can gather. For example, direct one response to women, another to men, and yet another to people who indicate a specific interest and so forth.

The second part of this process is to track your results. If you are seeing a low ROI for a particular track, tweak it.

Testing Parameters to Consider

When measuring results, dont just evaluate who is responding to which message go the extra step and figure out what time of day you get the most responses. Try different frequencies of emails and see how often people respond. Consider trying different graphics, product or service offerings and weblinks that direct a recipient to a sales page. Chances are you will need to employ several different techniques to maximize your results, but one of the main advantages of email is that it is quick, easy and nearly free.

Invest Wisely

There is only so much money you can afford to put into marketing. Thankfully, some of the best marketing you can do is free. Make sure that your landing page is maximized for receptivity. Keep it neat, well organized and easy to view. Allow every visitor several opportunities to sign up and offer value to each visitor or customer that does so. Optimize your site. Cross market using social media sites, forums and blogs, and submit articles to article directories. This type of organic SEO (search engine optimization) will help with your site rankings and establish yourself as serious in your field.

Updating your website and email mailings is a good idea. Remember to take some time to actually read responses so you can further tailor your approach. Acquiring email addresses is just the first step; retention is what will make your efforts pay off.

by: Michael Rupkalvis

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