Business companies today, have various marketing plans for the exposure of their products.
You must have seen mascots wearing interesting, colorful costumes performing on streets often. This is one of the marketing strategies which have its roots in the old time trading.
In old time traders used to perform on streets. They gathered the public around them by attracting them through their performances and they promote their products along with their performance. In this way people used to get entertained and for the sake of this entertainment they used to get knowledge about that particular product.
Door to door marketing happening at the present tike also have its roots in the trade done in old times.
There is one more marketing strategy that is very popular and is considered favorite now a days but its also not a new idea in today's business world. The covers, the wrappings and the casings of the products being sold really does play an important part in the promotion of the product.
Whenever you go in a super market, you can see thousands of products in front of your eyes , but naturally our eyes get attracted to the most beautiful looking product . And thus convince us to buy that particular item.
In the old time, traders usually didn't have big business circles. Their businesses were restricted to one village to the other village. Their circles were very restricted.
In this case the above mentioned marketing formulas were enough for them to promote their products and services to the buyers.
But now, when the time has changed do much, business have expanded from the North Pole to the South Pole literally. Door to door marketing or giving street performances is not enough.
These expanded and large businesses demand more than that. They demand exposure on international scale. The exposure should be so extended that the whole world can see it from the place it has originated.
Electronic media now a day is serving the purpose of giving international exposure to the business companies and their products.
But advertising on television and newspapers is not that easy as it requires a lot of revenue.
Business to business marketplaces, through internet is serving the international trade world in a very effective way. They are comparatively much more affordable and are more reliable compared to all other marketing strategies.