Measuring The Work Of This Organisation As It Promotes Charity Awareness Across The World

A philanthropic trust established in Gibraltar in 2004 by an online gaming entrepreneur

who decided she wanted to give something back to those less fortunate than herself. The Bonita Trust has so far donated over 7.5 million to charities that look to use technology in the areas of education, health and entrepreneurship in order to improve the general lives of local communities. It concentrates on three areas: Enterprise and Education (which covers the education side and the support of emerging female entrepreneurs); Culture and Heritage (which builds on the contribution already made by the Trust in the protection of Gibraltar's heritage and culture) and community endowment programmes, which concentrate on making a significant impact at local community levels. It has contributed to the causes in the UK, Afghanistan, Israel and India, as well as in Gibraltar.

The Trust also teaches students in Gibraltar about the importance of charity awareness. Its FLIP (Future Leaders In Philanthropy) initiative invites twenty gifted and intelligent students every year from Year 12 to learn about local charity and work on a number of projects that are of a charitable nature, raising money for a nominated local charity those that have received donations through the project so far include the Gibraltar Branch of Cancer Research UK, the Happy Faces Charitable Trust and the Soldiers, Sailors, Airmen and Families Association. Whatever the students raise (which should be at least 40,000), the Trust will match. In terms of what the students get out of the arrangement apart from various gifts and incentives, Credit Suisse (a partner in the venture) teaches them about financial and business acumen, ostensibly so that they can raise as much as possible, but also because it will go on to benefit them later in life where they will be successful and become philanthropists themselves thus, the cycle will hopefully continue.

The list of projects to which the Trust has donated is extensive they include the Turquoise Mountain Project, which is dedicated to the urban regeneration of Kabul and cultural regeneration of Afghanistan; the NSPCC in the UK; the Victoria & Albert Museum's charitable work in India and elderly and child poverty relief in the former Soviet Union. The charity has made a highly significant amount of difference to many people's lives already and, considering it has only been running for eight years, it can only continue to provide financial support to other charities and help ease the difficulties in the lives of others further.

by: Jake Edmund

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