Measuring Web Presence With A Backlink Checker

Measuring Web Presence With A Backlink Checker

Backlink checkers are an important tool for measuring web presence and search engine optimization (SEO). Any web developer concerned about the search engine placement of their website needs to use at least one backlink checker.

Backlinks are one of the most important measurements of search engine site ranking. The term refers to the originating side of any link. That is, if site A links to site B, site B has a reverse link to site A. This is important because it implies that site A thinks site B is notable in some way. Most search engines recognize these reverse links as positive notice for the website being linked to, and increase their rankings correspondingly.

Not all such links are equally valuable. Because of the reverse link method for determining site ranking, some web developers attempt to game the system by spreading links to themselves all over as many places as possible. Such links do not represent true interest in the site being linked to, and are often referred to as linkspam or spamdexing.

More sophisticated search engines attempt to separate meaningful links from linkspam, and too many meaningless links can actually lower the ranking of a site. For this reason, offers to purchase links from other sites should be carefully weighed. Sharing links with respected sites can be a valuable method of building networking between meaningful sites, but sharing links with blacklisted sites can be disastrous.

Despite their importance, there is no easy way to measure these valuable links. Because they are defined not by where they point from but by where they point to, there is no completely reliable tool to show the reverse links for any specific site. A backlink checker will use various methods to find links to a given domain. Different methods provide different pictures of the number and quality of links, but no one method can show all of them.

Backlink checkers will show connections from other sites according to major search engines, but different search providers show different results. Google and Yahoo rarely find the exact same links. This is because all engines rely on indexes of pages their crawlers have previously read, and no two crawlers work the same way. For this reason, many checkers differentiate between which search provider gave which results.

There are both free and paid checkers available. Among free options, many of them allow a limited number of uses per hour or day. Many of them are offered by sites that also provide SEO optimization, hoping to attract business from customers dissatisfied with their results.

A webmaster needs a good backlink checker to get an idea of how their site appears to search engines. Without a checker, the webmaster can only hope their site is popular among related sites. If too many undesirable links are found, from pages with low ranking themselves, the webmaster may take steps to contact these pages and request them to remove the links. Alternatively, if the number and quality of links is low, the webmaster knows to try to get more links from related, more highly ranked sites. Backlink checkers allow webmasters to make informed decisions about how to market their sites.

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