Measuring Website Traffic
Measuring Website Traffic
Measuring Website Traffic
Analyzing your website traffic statistics can be an invaluable tool for a number of different reasons. But before you make full use of this tool, you need to understand how you can interpret the data.
Most hosting services will provide you with basic web traffic information that you simply then need to interpret making pertinent utilization of. However, the information you obtain from your host company could be overwhelming if you don't understand how to apply it to your particular business and website. Let's begin by examining the standard data - the average visitors to your site on a daily, weekly, and monthly basis.
These figures would be the most accurate way of measuring your website's activity. It would appear on the surface that the greater traffic you see recorded, the better you can assume your website is doing, but it becomes an inaccurate
perception. You have to also consider the behavior of these potential customers once they come aimed at your website to accurately gauge the potency of your website.
There is often a great misconception by what is often called "hits" and what's really effective, quality visitors to your website. Hits only denotes the number of information requests received by the server. If you think concerning the fact that the hit can easily equal the number of graphics per page, you will get a concept of how overblown the idea of hits can be. For instance, if your homepage has 15 graphics on it, the server records this as 15 hits, much more reality we are referring to just one visitor checking out a single page on your site. As you can see, hits aren't useful in analyzing your website traffic.
The greater visitors that come to your website, the more accurate your interpretation will end up. The greater the visitors are aimed at your website, the greater precise your analysis is going to be of overall trends in visitor behavior. The smaller the number of visitors, the greater several anomalous website visitors can distort the analysis.
The aim is to use the net traffic statistics to determine how well or how poorly your site is employed by these potential customers. One method to know for sure is to find out how long on average your visitors spend on your website. When the time spent is relatively brief, it usually indicates a fundamental problem. Then your challenge is to determine what that problem is.
It could be that keywords are directing the incorrect type of visitors aimed at your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Make use of the understanding of how much time visitors are shelling out for your website to pinpoint specific problems, and once you fix those problems, continue using time spent as a gauge of how effective your fix may be.
Additionally, web traffic stats can help you determine effective and ineffective regions of your site. If you have a webpage that you believe is essential, but visitors are exiting it rapidly, that page needs attention. You can, for instance, consider improving the link to this site by making the link more noticeable and enticing, or you could improve the feel of the page or the ease that these potential customers can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending considerable time on pages that you simply believe are less important, you might consider moving some of profits copy and marketing focus compared to that page.
As you can see, these statistics will reveal vital details about the potency of individual pages, and visitor habits and motivation. This really is essential information to any successful Online marketing campaign.
Your website undoubtedly has exit pages, like a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may demonstrate a variety of exit pages. This really is normal unless you notice an exit trend on the particular page that is not intended being an exit page. In the case that a substantial percentage of visitors are exiting your website on a page not created for that purpose, you have to closely examine that one page to discern what the problem is. When you pinpoint potential weaknesses on that page, minor modifications in content or graphic might have a substantial effect on the keeping visitors moving through your site instead of exiting in the wrong page.
Social Website Profiling by Adam Farson
After you have analyzed your visitor statistics, you're ready to turn to your keywords and key phrases. Notice if particular keywords are directing a specific kind of visitor for your site. The more targeted the visitor - meaning that they find what they're searching for on your website, as well as better, complete your contact page or buy something - the greater valuable that keyword is.
However, if you find a large number of visitors are being directed - or should i say misdirected - for your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are necessary to bringing quality visitors to your site who will be ready to do business with you. Close analysis of the keywords your visitors are utilizing to find your site provides you with an important knowledge of your visitor's needs and motivations.
Finally, if you see that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
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