Mainly, there are six major criteria for successful online branding
. You can actually measure the value of your brand in some ways. You can consult various sources to measure your exact online branding power. Choose your defined resource or channel in order to evaluate and analyzes the best desired results to seek more information. Whatever resource you choose for getting the desired result, you need to consider a few factors to make the right decision:
Differentiation It is a brand's ability to make its concerned identity look different from its competitors. It is important to have a unique identity that helps organizations to appear different.
Relevance It is defined as the actual and perceived importance of the brand catering to a large consumer market section. It will help you to understand the personal closeness of a brand for consumers which are strongly related with a household penetration.
Esteem Esteem is a perceived consumer perception that symbolizes the growing or declining popularity of a particular brand. However, quality and popularity are the two main factors that help marketers to decide result-oriented brand-building activity for every organization that echoes consumers' requirements in the best possible manner.
Knowledge By providing ways in order to educate or inform consumers about your needs, brands do provide a sense of greater sense relevance into their targeted consumer segment. Improvements in the awareness levels about a particular brand and its actual worth helps companies to monitor their progress in their defined consumer segment. True knowledge persists in a longer term.