Medford Ma Foreclosures
Selling Your Medford Home, Part 2: Effective Marketing Strategies
In part 1 of this series, I discussed how to set the price for your Medford home. This time around, Ill be talking about how to effectively market your home sell it for top dollar.
Effective real estate marketing is rarely what the public thinks. Generally, the only thing that comes to mind are the old standbys of real estate salespeople: open houses, yard signs, and newspaper ads. However, the realities of selling real estate in Medfordespeically in todays tough market--make these time-tested tools much less effective than they used to be.
For instance, it may surprise you to know that less than one percent of homes in Medford sell because of an open house. In fact, the only reason most real estate agents do open house is to attract buyersand not for your home.
You see, real estate agents know that there is a very slim chance of a motivated, qualified buyer walking into your open house and buying your home. In all likelihood, that buyer will buy another home for sale in Medford. And the listing agent wants to be the one to sell it to them.
Also, real estate agents also know that homeowners expect open houses. So they grudgingly do them to keep their clients happy. Actually, one very successful broker I know refers to Sunday open houses as the place where nobody goesexcept for other Realtors.
And yard signsthe other old standby of the professiondont work that well either. Thats because over 90% of homes in Medford are sold because of online advertising.
So what should an agent be doing to sell a home in Medford? Well, when I market a home for a client, I implement a 30-point marketing plan that includes online marketing, flyers, direct mail, newspaper and magazine ads, and more. If your agent isnt doing at least a large amount of online marketing and some mailings to your local area, it might be time to find a new one.
In this buyers market, having a complete marketing plan is a key to a successful home sale. Online marketing is a major part of any marketing plan. In fact, over 90% of home buyers now say that the Internet is their main method of searching for a home. That means that relying on the old ways of doing business are only reaching 10% of the market at best.
An effective online marketing campaign also makes your home more desirable to buyers. By giving them the information they want online, you filter out the prospects who wouldnt be a good match for your home. After all, if someone doesnt want to buy a home in Medford, why show them your house at all?
By pre-qualifying your buyers, we weed out the tire kickers. So only the most interested and motivated prospective home buyers will see your house. That saves you a lot of time, effort and hassle.
Motivated buyers also tend to be more competitive, too. When they see a home they want to buy, they assume someone else must like it as well . So rather than waiting to see what the market does they tend to take action. That means a faster, easier, and more profitable home sale for you.
So when you interview Medford real estate agents, be sure to ask what their marketing plan for your home is. If it doesnt include a heavy dose of focused online marketing and at least a few mailings to Medford home buyers, move on. You simply cant afford to rely on outdated methods in todays highly-competitive Medford real estate market.
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Brian Flynn in the owner of RE/MAX Results, a full-service real estate office in Medford, Massachusetts. As the CEO of the Flynn Team, Brian has helped over 1,000 clients buy and sell homes in Medford, Malden, and the surrounding area. To learn more about how the Flynn Teams real estate marketing systems can help you, visit http://www.FlynnTeam.com
by: Dr Jerry Johnston
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