MARKETING Media Placement is the science which determines whether a business succeeds or fails
. You can have a great website, domain name, sales page but if no-one knows how to find you then you will fail. There are lots of ways to Place Media and I will list a few for you. Emails Classified ads Postcards Pay Per Click Advertising Direct mail letters Articles Radio Television Its all about Marketing and that means Media Placement. In any business you have to get as many people as possible to see your goods. Two of the more popular are Emails and Direct Marketing. Emails should include an introduction and information informing the reader of how this can benefit them. A list of the benefits so they can see what is involved and how they specifically benefit from them. Emails sent out at 7 day intervals appear to have the best return. A second Email is sent 7 days after the first one and another 7 days after the second. It has been found that emails sent out on a Friday are much more responsive and the feedback is usually good with lots of enquiring questions. Personally I believe that during the week family and personal matters are the top priority and the weekend provides more time to relax and do whatever interests you. Direct Marketing can be applied by using Postcards and also having Flyers printed and then sent out to targeted clients. Have you ever considered that nearly everywhere you look media placement of advertising is happening? Think about beer mats, coasters with a slogan on them. Firms advertising on the front and back of clothing and caps that they sell. Marketing is an essential to any business. I hope you have found this informative and interesting and maybe you now will look at Marketing in a different light. It doesnt have to be difficult. It can be fun and that makes it all the more enjoyable. William Conway a Necessity for