Can you still remember when you last opened the yellow pages to look for the number of a local business? Common sense would dictate that if you spend your business marketing dollars on the Yellow Pages listing is that you should allocate some or more of your funds to Local Search Marketing. Consumer trends to search the internet for local numbers nowadays and being visible in Local Search results could mean more shop or website traffic.
The holiday season has passed, but it does not mean that we cease working on optimizing and find ways to rank our business website for local search results. 2010 has come to a close but our aim continues to be closer or be the first result in consumer's search queries. Local search result ranking is a constant battle and will benefit better with professional guidance.
Why should we continue to spend dollars now when the season to be jolly is still almost a year away? This is because your competitors are also doing the same thing. And with Local Search Marketing, the earlier you start the better the results. We continue to make friends or expand our network. Social Media can be used to help generate links to your business webpage. This would add relevance to your website and help you in ranking your business webpage.
We should find ways to generate site traffic. The algorithm of how search engines rank pages can be fickle minded like the consumers who might or might not visit your webpage. You may have a promising webpage but due to lack of traffic be dropped off the rankings by pages who may not be relevant but has more visitors. Ranking and traffic may be proportional. Your site would gain traffic by being visible and rank better with more site traffic. Always keep in mind to keep your webpage relevant and updated.
So with these few simple ideas in mind, would your sale this year be stronger than last year by having a visible webpage on Local Searches?