Medicine Of All Terminal?? Suicide Marketing - Terminal - Pharmaceutical Industries

Recent pharmaceutical companies do Marketing FromEMKT.com.cn project

, found that many companies marketing boss extreme worship of a marketing word? All terminal marketing, in truth, the whole concept of marketing terminal in recent years in the pharmaceutical sector, continuous popularity of the growth inherent in the soil, pharmaceutical competition so intense, the market is relatively limited resources, the total number of people see hope to be there the marketing term or concept, pharmaceutical marketing is such a wide end to almost all Pharmaceutical Industry Boss passionate marketing idea. Jun

I worked and the Ministry of the pharmaceutical industry consulting colleagues also discussed the concept, or is the word, by some of our past few years, many pharmaceutical companies do live in-depth marketing case studies and success into the terminal the research enterprise, we are quite a few ideas and the depth of these experiences is the marketing concept of sublimation, especially for the pharmaceutical industry's marketing is of great significance and reference.

Theory of preaching in the pharmaceutical marketing does not have practical significance, I am on this marketing idea through a case study form, to draw people of the pharmaceutical industry.

F is a private enterprise Traditional Chinese medicine Production enterprises, more than 100 varieties of traditional Chinese medicine, more than 70 common Drugs Species, variety structure is better, a lot of Chinese products have strong market competitiveness. This channel of distribution companies rely on business for many years Sell Although sales growth slow, but time also flies gusto. With China's pharmaceutical enterprises increased emphasis on the terminal and the Chinese pharmaceutical market fierce competition, the existing flow of business as the main marketing channel for the way to die, then the owner of this company decided to change, but how to become really difficult After years of living this medicine change boss. Since he did not thought, then went out to learn, to conduct market research.

Visited during the course of the market, "all end marketing" into the boss's perspective, this marketing idea really excited for a boss, because the boss in the fuzzy thinking of marketing in some of the same ideas, "to ah If my products into the country all the terminals, then sales, then sales volume, then known not to go big? to the sales do not increase when we have to worry? "come back after the boss and the marketing system personnel said. Personnel Zhengchou marketing system marketing model is not a good performance to solve the problem step by step down, the boss was such a marketing system that is also a good place for people to climb down the pole down, "Yes, we all end on the establishment of a marketing sales model "

So in the end what is a "full end-marketing model?" The so-called "full end-marketing model": that is the national market through the effective distribution of development to cover the entire end of the channel network, the purpose of hitting the seamless coverage, while internal efficiency through the planning portfolio, through adequate human, financial and material resources guarantee access to all medical devices, and continue to enlarge the sales volume achieved its end markets in all channels and all-round victory. "All the terminal marketing model" is the source of FMCG industry, FMCG industry covering the whole terminal is the basic strategy of grabbing market, currently used in many drinks is this marketing model, but this marketing model in FMCG industry has two very key premise: First, FMCG distribution network is extremely developed, and second, FMCG small by national policy constraints. But that is precisely these two premises are not available in the pharmaceutical industry.

In determining a "full end marketing approach" A company's chairman and cheerful passion once said, "We have to use 3-4 years occupation of the country most of the channels and most of the terminal, real seamless coverage, when we reach 20 billion in sales, the sales and coverage is measured through the authority of the department. "

Was implemented marketing strategies for the whole terminal so established.

Author Shi Lichen here put in a word: do not know is that grass-roots "authority sector", even with a mere 20 million to achieve nationwide coverage most of the channels and most of the terminal, may not know that the Chinese pharmaceutical market large, only the Chinese pharmaceutical industry sales in 2008 reached 825.362 billion.

by: gaga

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