Medicine & Health Products Nuggets Last Field
News for 30 minutes Health Products Industry once again struck a meter alarm
. When one of Baidu's first, followed by piggybacking out of medicine and health products industry, of course, many medical Health Products Colleagues are expected early next year things should be, but this winter the ice ahead of time.
Stealth health industry In fact, in early 2007, there were marketing health care products business model transformation of the. This transformation is completely abandoned the original channel model dependent on store sales, while the alternative to the Internet as a platform for remote non-contact sales model.
And health products industry, this transition is low-key. Common in people's newspapers, TV ads filled the fly shop sales and marketing, including meeting FromEMKT.com.cn, services marketing, direct sales model, including the growing recession, when a major tactical shift that is precisely the economic ups and downs 2008.
This change is the most delicate, the outside world knows little, it is only found in the commonplace lives of health care products decreased advertising, but this time, many outsiders still wrong to judge an ad's reduction is the largest health care products companies out of the market size of the symbol.
In fact, the majority of health care products companies in China have been re-organized army of tens of thousands of sales on the Internet has quietly set up camp. And this change has already surfaced in 2008, then quickly spread to October is already overwhelming, everywhere. This rocket speed in the history of Chinese health food market seems to be the first time, and this rapid mass movement, almost to China involving more than 3,000 medical and health products sales and manufacturing company, which is almost a secret "military" operations .
At a time, the outside world is still without any notice.
Deformed transformation People wonder health industry such "paramilitary"-like transformation rate, while more market experts believe that this rapid response is only a rebound in the market using borrowed style, does not mean that health care products industry is the beginning of a boom. Such judgments seem pessimistic, but still there are many practitioners insist it that way.
Many people do not agree with a number of experts to judge, but the expert advice that turned Chinese health product market development of the history, development along the health industry context, this assertion must be able to find a convincing force support.
Expert judgments, no doubt that the concerns of practitioners, regardless of who believe that many people are still willing in accordance with the advice of experts, the health industry's history as a future basis for judging the starting point to re-search.
Health care products market was born in the 80s last century, before and after the beginning of China's reform and opening up, after 20 years, the health food store selling mainstream sales model.
This model until 1997, because of the emergence of pyramid schemes in China, changes began to appear, to the period after 1998, on the pyramid technology research and discarded after the pulse, their later years, Amway and other health care products companies in China The rise and model driven, non-store sales in China surging, was nearly 10 years in the business model to become a par with traditional shops selling two main sales model. And many people have such a non-store sales model, is defined as direct sales. (Lu Sheng Chen, brand marketing) despite the clock, later years and other companies put the definition of this mode of marketing or service marketing for the conference. But no matter what title labeled, these two forms can not avoid a common essence, that is completely different from the traditional model, all of these products directly to consumers from the factory before.
Shops and direct sales of two models have brought great health industry development, China's economy for 20 years to inject several hundred billion dollars worth.
Medicine & Health Products Nuggets Last Field
By: zzj89@foxmail.com
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