Meet Anam Naseer And Her Chic Office-to-bar Styles

New designers are appearing almost daily, but every now and then one will come along

whose styles are that little bit more different than the rest and who still manages to bring something fresh and new to an ever-changing industry. Anam Naseer, Pakistan-born graduate of Liverpool John Moores University, is one such designer. For her, fashion is about more than just having some fun "clothing has a purpose. You need wear it. You need be artistic but commercial at the same time" which is whatever led her to come up with the thought for a fashion brand where items could be modified and interchanged to suit the wearer's taste.

Naseer states the main characteristic of her work as being "to transform simplicity into unique clothing, by producing items that are detachable to add definition to garments". Take for example removable cuffs that can be transferred to a further piece since her assortment, or a simple dress that can be worn to the office and then transformed within seconds with a neck-piece to take it straight to the bar for post-work drinks.

Even without this unique clothing twist, her designs are already breathtaking and unique. She is inspired by everything around her, since street culture to broken glass, of which the latter seems to be a starting point for her Autumn/Winter 2011 assortment that features shards' on granite-coloured satin, built up in layers to shape a gorgeous, haute-couture alternative to the traditional ruffle. My personal favorite is a satin skirt made using this technique that looks like something you might catch a glamorous forest fairy wearing!

So how did she get here? Whilst studying for her degree, Anam volunteered as a stylist and wardrobe assistant for shows such as London Fashion 7 days which, a few years later, she returned to not as an assistant but as a designer running her own runway performance and took work placements in well-recognized design houses "to see how the real designers work out there". Whether she was marketing, designing or learning production techniques, everything she did gave her precious insight into how to begin her own label, not that it was without its hurdles. "The hardest thing about launching your own brand," she says, "is having patience. One day the fashion is within and the next day it is out. Not everyone will enjoy your styles. I wish I knew that it not going to be as easy as I idea!

If you're starting out within the fashion design industry, Anam's suggestion to you is to receive as numerous work placements as you can and to do a variety of jobs, for example styling or journalism, rather than just sticking to the one you know best you might find that motif is not your passion after all! "Just work hard and go for it and don't give up", she recommends, as well as following fashion shows and websites to stay on top of the most recent trends. This is a very commercially-minded young designer certainly, and I wouldn't be surprised if her combination of pure theme talent and business savvy turn the Anam Naseer brand into one of the hottest ones to watch' of this year.

Currently, she's working on a new assortment that's staying with the design of surface detail and intercut designs, but with some Swarovski crystal beading, more sculptured shapes and more ethnic designs to reflect her Pakistani background. Her plan is to expand the label nation-wide.

Buy Anam's unique clothing on TellusFashion.

by: dav587f2la

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