Men Or Women: Who Do You Sell For?

The difference and similarities between men and women can be a challenge to many retailers

, as there are a lot of misconceptions floating around since the first jewelry store has been opened. Some people may find it hard to believe but a lot of businesses today are still trapped in the old age thinking that women will always splurge when shopping and that men will probably get lost when left alone between the aisles.

But the time has change and consumer behavior has shifted. Though the complexity of shopper's mentality can make most retailers shiver, the present appears to be the perfect time to get aggressive and target both markets instead of just one.

Men and women shop differently. This is more apparent when it comes to products like stainless steel jewelry. Before, the industry thinks that women prefer to get jewelry as gifts and rarely spend on high end items which they think that worth it, while men shop jewelry for others and rarely shop for themselves like no one else exist.

But today's trend goes beyond the common misconceptions. Women today are more than able and very willing to buy their jewelry and accessories on their own. They, of course, will not say no to a gift but retailers must know that when a woman walks up to a store, there is a high chance that she will walk out with a purchase at hand. The jewelry industry has been female-centric in the past decades and that is not expected to change anytime soon or later.

Men, on the other hand, do love to shop now more than ever. Available styles and designs for mens stainless steel jewelry sky rocketed in recent years and is expected to catch up with their female counterparts. Though their style of shopping is obviously different: usually, women love to browse first and take in the landscape of products then decide while most men tend to walk in a store with an exact product in mind and look at shopping as though it is a mission to be accomplished and must be done definitely.

With the fierce competition in so many industries, jewelry retailers wanting to cater to both sexes must be as dynamic and flexible as the customers they serve. As important as high quality and great design, customer service must be taken as a priority no other than now more than ever.

by: Lina Lambert

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