Men Seek For Cosmetic Treatment For Fresher
Plastic surgery is a medical specialty concerned with the correction or restoration of form and function
. Though cosmetic or aesthetic surgery is the best-known kind of plastic surgery, most plastic surgery is not cosmetic: plastic surgery includes many types of reconstructive surgery, hand surgery, microsurgery, and the treatment of burns.
Are you unhappy with the shape of your body or one of your facial features? Plastic surgery procedures are designed to address cosmetic flaws that make patients feel self conscious about their appearance. More men are enduring jabs and cuts to look younger. In Georges Roman's clinic in London, women queue to see a cosmetic dermatologist renowned for zapping wrinkles and smoothing brows. These days, alas, they have to share the waiting room with men. In the past few years Dr Roman has treated a succession of bankers and businessmen in London and Paris. They don't want to look beautiful, he says, just 'fresher and less worried'.
Typically, a swift shot of Botox, a toxin which freezes muscles, targets the deep forehead cleft which can descend on men over 40, especially if they spend all day frowning at a screen. Other favoured treatments are lasers, which perk up skin-tone, and cosmetic fillers for those deep grooves between the nose and the mouth. Englishmen, says Dr Roman, are big spenders. This is just as well: Botox treatment starts at ?300 ($477). Fiddlier procedures can cost twice as much. The French tag along with their wives; Britons sidle in alone. The nose plays a major role in facial aesthetics. Simply narrowing the bridge, perfecting the tip, and removing ridges through rhinoplasty can improve your appearance and enhance surrounding features. During the nose reshaping procedure, surgeons use the open or closed rhinoplasty technique to reshape nasal cartilage so the nose blends in with surrounding features. The open approach involves the creation of an external incision across the columella; in the closed technique, surgeons perform surgery through incisons that are made in the nostrils. The benefit of the open rhinoplasty method is that it provides the surgeo
Botox was used 336,834 times by American men in 2010, up 9% from 2009, according to the American Society of Plastic Surgeons. But women are still 15 times more likely than men to have their faces frozen. 'I can't understand what puts people off,' grouses David Pyott, the boss of Allergan, which makes Botox. Looks matter in the marketplace. 'Do you want to have working for you a really old investment banker, a really old lawyer?' asks Mr. Pyott.
Less invasive male maintenance is growing, too. Mintel, a market-researcher, says sales of men's beauty products in France, Germany, Spain, Britain and Italy rose by 8% between 2005 and 2010, despite the recession, and will grow another 8% by 2014. Moisturisers dominate in France, Britain and Spain sand maker. Germans and Italians prefer to buy deodorants.
Matthew Soobroy, a stylist with London's Charles Worthington hairdressers, detects a 'major leap' in men wanting their hair dyed, or their beards trimmed precisely to emulate the facial foliage of actors such as Michael Fassbender jaw crusher. The mere male may be getting smoother, but he's still a rugged beast at heart.
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