Menu Design Tips For Indian Takeaways And Restaurants
Menu design Why important in food business
Every restaurant or takeaway counters has its own menu book where food items are listed. Consider it as one of the most important component in a food business. Whether its a restaurant, a coffee shoppe, bar or takeaway counters, a menu designed professionally will help boost sales. How? Simply, it serves as an advertisement of the business itself not just of the food you served. A well designed menu can help build your business image as a restaurant or takeaway counter.
What to know about Indian Cuisine
Generally, Indian cuisine consists of thousands of regional cuisines, however, they have been known by its unique quality being rich in Indian spices, herbs, vegetables and fruits. That is why, people who are interested in exotic taste prefers to venture into new delightful experience. A menu guide is helpful to give food enthusiasts the idea of what food to choose according to their food pereference.
Tips in designing your own menu guide
Never take for granted your own menu guide. It serves as your key to successfully advertise your food and business. Generally, a good menu book must be simple, unique and enticing to viewers. The following characteristics of a menu guide will help boost business image and eventually increases sales. It must be:
1. Customized: The course presented in the menu must look exactly the food presented when served in the table. The food with Indian name must be briefly described in English or with English translation to give customers a better choice of food.
2. Unique and simple: Menu placement should be colorful and contain pictures according to the actual presentation of food when served to customers. It must be simple, easy to read to make choices easy and fun.
3. Complete: Main course must always be at the front page, highlighted and printed in a tempting style. The food must be sumptuously presented according to entrees or by categories such as appetizers, soups and salads, main dishes, desserts and beverages in the last page.
4. Competititive in price: For beginners, price must be competitive. It should not be too high unless justified by its taste, components and food presentation.
Menu design What to avoid
In making a menu design, these are the things to avoid maximizing profit:
1. Menu design should not be overcrowded: It should be properly described, spaced and readable. The price is clearly printed to avoid confusion.
2. Menu designs should be colorful and pleasing to the eyes: Avoid dull colors, and choose glossy papers. Dont forget your company logo or anything that connect you to your company for lasting impression.Your color, font and choice of words should tell something about your company; and
3. Menu designs should be descriptive of the food you offer to your prospective buyers. The food should not only look mouth-watering but tastes good as well
Finally, bear in mind that the menu book is not the ultimate test for success. It is merely a tool to advertise your food. Success is finally achieved when the food has surpassed the expectations of buyers. You could expect for more each time when you satisfy the curiosity of food buyers.There will always be next time and the tendency to explore and buy for more.
About Moti Mahal Delux
With over a century of expertise and development in Indian culinary, Moti Mahal Delux Tandoori Trail has taken Indian culinary to an echelon no other Indian restaurant has ever achieved.
by: Abeniel Huten
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