Merchandising Jobs In India

Merchandising involves the methods and practices used to promote and sustain certain categories of commercial activity

. With the tremendous growth in retail sector, merchandising is also gaining an important position in Indian markets. The lifestyles have become hectic today and there is always a shortage of time for everything. This makes everyone look for a quick, convenient way of shopping the essentials- all under one roof. With changing demographic profiles and more number of women becoming a part of the workforce, consumer buying habits have changed. Shopping sometimes becomes more of a task than pleasure or splurging even for women due to the time crunch. The new retail format of selling everything under one roof in shopping complexes, malls, community centers, etc. has made it easier and quicker to shop.

Merchants place together things that are alike and complimentary in a lifestyle setting so that customers can relate to the look and feel of the product in their homes. Not only does it make for quick and efficient service but also helps them imagine the exact look of the product in their own settings. This has created a large number of Jobs for merchandisers who are generally responsible for the look and feel of a store. Retailers and merchandisers must be aware of the shopping patterns of their customers and if possible even forecast the future changes. This knowledge will help them run the business successfully and keep them ahead of the changing trends.

Jobs in Merchandising are growing rapidly with an exponential growth in retail sector and with various major players entering the industry. Customers like to take a look at the entire range of products before buying any so as to ensure they get the best deal. The items should be arranged in the maximum exposed manner to make it easier for customers to eye them all quickly. Retailers should be able to provide the right solution to the customers rather than bombarding them with too many options. This will make them feel the worth of their money and time and make them come again to the store.

The candidates applying for merchandising jobs must hold an appropriate degree in fashion design or fashion technology. Those with an aptitude towards designing coupled with sheer aesthetic sense and a flair towards intermingling creativity and technology will make the best merchandisers. Lets take a quick look at some of the most important areas of merchandising jobs and responsibilities- retail, visual and fashion.

-Retail Merchandising- It involves maximizing the profit potential for a retail store/ chain by analyzing inventory risks and opportunities. One is required to implement inventory allocation strategies, improve cash flow and increase profit margins.

-Fashion Merchandising- It requires a blend of fashion sense and business expertise as style alone won't yield a successful career. It involves art & science as well as know-how of strategy and marketing by studying buying trends and liaising between market and production process. Business planning and analysis, buyer management, order fulfillment and product development are some of their responsibilities.

-Visual Merchandising- It requires a wide spectrum of innovative ideas applied in the creative presentation of a particular item or service. The one who has imbibed the art of impeccable presentation emanating verve, flamboyance and simultaneously drawing the attention of consumers in the retail stores, exhibition, fashion, boutiques and museums is a perfect fit for the job. It provides interactive retail experience striving for the convergence of fashion design, interior design, architecture, lighting and music.

Merchandising is growing as a promising career with a huge scope in future for professionals in retail, media and fashion industry.

by: Deepika Bansal

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