The growing importance of mobile marketing as a vital tool in advertising was highlighted
by the purchase of a mobile marketing start-up by a major American media company.
The move by the company was to capture a piece of the growing market and to allow them to bring the critical part of the marketing strategy in house.
The mixed media company, that includes subscription magazine titles and websites, had previously moved into the mobile market by purchasing a part share in the start-up. However, with the growing importance of the market, the company made the move to buy the business to create the capacity to provide a full spectrum marketing solution for both internal and external clients in-house.
But businesses don't need to buy another company to integrate mobile marketing into their own campaigns. All it takes is planning a campaign, figuring out what the goals are and then taking a few easy steps to set it up.
Many mobile marketing companies have the facility for businesses to set up their new campaign online, providing a simple solution to integrating this valuable tool into their marketing plan. Most businesses find the hardest part of their campaign is trying to choose the key word that they want as part of the SMS response.
Once a business has set up their campaign, it is important to feature the SMS call to action prominently to attract the attention of the greatest percentage of the target audience. Providing a simple way for customers to interact with the business will ensure the greatest return for the advertising spend by turning customer interest into leads.
Make sure your business is ahead of competitors by including this rapidly growing and valuable tool in your future campaigns.