Meta Data, What It Is And Why It Is So Important - Id Tags For Websites

If you have gotten far enough on the internet to be able to read an article

, then chances are that you already realize that the internet is all about information. It is about giving information, sharing information, buying information, selling information and receiving information. Run from computers, everything that you see is actually the result of hundreds and thousands of pieces of information that are being interpreted and displayed for you in a form that you can use. Based upon binary code, which to the untrained eye, is nothing more than a series of ones and zeroes, computers and the internet are huge processors of information. When it comes to the internet, the thing to realize is that computers use those copious amounts of data to find the websites that you are looking for, every time that you do a search. A big part of that is the Meta data that is part of every web page on the internet.

Meta data is information that is not visible to the casual observer but that identifies what language a site is written in, what it is about and keywords that apply to that site to the search engines. Meta data can be viewed by looking at the source code of any website. To view the Meta data, go to "View" in your web browser and then click on "source". A window will open with a huge amount of information, much of which makes no sense to the untrained eye. Toward the top of this, you will see many lines which start out with the word "meta". This is information that identifies that a site is written in html or xhtml, what the site is about and what keywords are related to that site. Search engines use this information to attempt to provide the most accurate results for keyword searches that people perform.

Having the right Meta data in the header of your website can greatly improve your website traffic and help to eliminate visitors from getting to your site in error and immediately leaving. While all website traffic is good, traffic that stays and looks around is much more valuable to any website than visitors that immediately click away are. Your Meta data, or Meta tags as they are called, give you an excellent opportunity to identify and state the purpose of your site. One of these tags is your Meta description. This description will appear in search engine directories, as the description of what your website is about. Using that information, potential visitors can make an educated decision about whether your site is what they think it is, and whether or not they want to visit it.

Meta keywords are used to help search engines determine what your site is about, so that they will know if a keyword that someone searches on applies to your site or not. By matching the keywords in your Meta data to the keywords being searched for, the search engine can determine whether or not to display your site in the list of results. Unlike keywords which appear in your regular content, keywords in your Meta data do not need to be in sentences or any other type of text. They can be added in a long string in every possible combination that you believe someone might potentially search on to get to your site. For instance, if your site sells embroidered backpacks, you might use the words backpack, backpacks, embroidered backpack, embroidered backpacks, bookbag and bookbags to identify your site.

Are you ready to get started? Now is the best time to take action and get started today!

by: Troy Truman

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