Methodology/Rules of Logo Design
Methodology/Rules of Logo Design
Methodology/Rules of Logo Design
Logo Designing involves infinite variables so there are no fixed rules in this vital discipline. Even the best designers are unable to fix or define canons for designing as it involves variety of aspects ranging from concept and idea to color selection and other elements. But by following certain golden rules on can come out with an effective, creative and workable design that suits the every need of the entrepreneur.
Well friends, in this article I want to share some vital information related to logo design. Before moving ahead, lets clear up the haze from the word 'logo.' The logo of the company means the special design or symbol or the way of writing, it puts on its products, note papers and advertisement. Thus, logo is a special design or symbol that any organization uses on its products.
Sometimes, the name of the company itself becomes the logo and sometimes companies put the initials of its name and so on. The logo is unique and clear enough to be identified by everyone right from a five year old kid to the elderly people.
Creating a logo design:
Like any other task logo designing also involves good brainstorming sessions and detailed discussions. It is highly advisable that entrepreneurs must spend a quality time in selecting an appropriate and creative logo for their organization since it is one time process.
Some golden rules for logo designing:
Though there are no set rules for the logo design, yet some parameters are recommended to make a unique, creative and workable logo. The creative combination of uniqueness, timliness and adaptability would definitely provide a perfect equation to come up with a usable ane practical logo design.
One should consider following pointers for an effective logo design:
Uniqueness: Your logo must be unique and is capable of making a separate identity for itself. It is designed in such a way that it should be recognizable and readable in every circumstance. It is highly advisable not to copy other's logo as it may harm your reputation besides bringing legal complications. So, please 'Don't Copy.'
Timeliness: The logo must be designed in such a way that it can be usable for years, i.e. the logo design must be evergreen.
Simplicity: Your logo must be simple and easy to understand. It must be clear enough to be readable by a child as well as your granny. Logo Design must be recognisable when resized or inverted.
Suitability and Sufficiency: During brainstorming sessions, you must think that the logo must be abaptable to every situation. Since logo is meant for every occasion and in you will paste your logo in every document, so the logo must be capable of fulfilling every need.
Compact: Your logo must be small and compact. A post stamp is the perfect size for the logo. But attention must be given that the logo must be recognised and viewed from a distance since the text portion of the logo is the most important; as that's the piece you want people to remember.
Colour Combination: Please don't use multiple colours in your logo design. Use only two or maximum three colours as a multi-coloured logo not only look odd but also harm the decency of the design.
Aspect Ratio: The height and width of the logo must be proper. A square design is always best as this allows the maximum adaptability of a logo, especially when it's being used in conjunction with other artwork (or when designing a logo for social media).
In Nutshell:
- Should be unique, readable and recognizable
- Don't copy elements from popular designs
- Do not use more than two colors
- Avoid the use of clip art in any situation
- Make sure that the logo should look good in black and white
- Make sure that the logo design is recognizable when inverted or resized
- Logo must be designed in such a way that it can be capable of invoking bold and confident feeling not dull and weak
- The logo must have some connection to what it is representing
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