Microcopies In Website Design An Overview & Latest Tips
In website design, even the smallest elements that can be seen on the site can determine
its success or failure and microcopies are one of those elements. Microcopy refers to the small text/copy that makes the website easy to use for the visitors. An effective website has to be perfected to the last detail, so it is important to make the microcopies clear, crisp and concise.
Besides the actual content of the website, these small texts or sentences can make a lot of difference in the usability of the website. There are a number of places in the website where a microcopy is used. Some such areas include the subscriptions forms, call to action, headlines, message on the thank you page, error messages, footer copyright claim, etc. While website owners put more stress on effective content, most of them overlook the significance of a microcopy.
Importance of a microcopy All small things matter in website design
If you believe that every icon, image or letter matters in web design, then you would know the importance of microcopy. Even a few sentences that explain a process or direct the users to take an action can have the biggest impact on the business you do through your website.
Filling up forms, for instance, can be a complex process if proper instructions are not provided. Without instructions, there will be a lot of uncertainty and risk for the user. To minimise the uncertainty and optimise usability, you can simply include few easy steps for filling up the form. These instructions enhance the interaction between you and your prospects and make your website design persuasive.
Similarly, the copy in the call to action button can get you unbelievable business. By telling your visitors that it is easy or free to register or subscribe a particular service, you motivate them to take the action. So if you replace your Sign Up Now button to Try It For Free, you will witness huge improvement in the number of visitors actually trying it out.
These minor changes wouldnt cost you anything. Rather, they will significantly improve your business and help you maximise your ROI. Thus, the purpose of an effective microcopy is to make the website brain-dead-easy to use and help the visitors to perform a task.
Writing a microcopy Some handy tips
Writing a convincing microcopy isnt rocket science, but there are small factors that you have to be mindful of. We provide to you some handy tips that can help you write effective microcopies that directly influence the performance of your website -
1.Focus on the theme of your site and set the tone - The tone of your microcopy has to be determined after understanding the theme of your website. So, if the theme is too professional or formal, it is best to stick with that tone when writing your microcopy. If the tone is cool or inspiring, you can use witty or inspirational words when writing the copy.
2.Determine the problem areas - One of the purposes of writing effective microcopies is to simplify a problem. Whether it involves the filling up of a form or the checkout process in an ecommerce site, there can be a lot of problems the users might face when performing these tasks. By identifying these problem areas, you can create the microcopies in a better manner.
3.Make it engaging - Whether it is the web page content or those small texts used as microcopies, using a conversational tone always works. Engaging copies instantly connect the user with you and directs them to take a favourable action.
4.Be direct, specific and precise - Using double meaning sentences or funny sentences might not work for every user because they may not be able to understand what you actually want to convey to them. The best approach is to be direct and to the point.
5.Simplify things - One task can be performed in multiple ways. It is your job to choose the simplest possible method to perform the job. By simplifying the process of signing up or filling up a form through a well-written microcopy, you instigate the users to take action immediately and in few easy steps.
6.Test & refine - When testing the usability of your website design, it is also important to test the microcopies. Testing helps you identify the small chunks of copy or text that lead customers to your desired goals. You can use different versions of the microcopies and observe how the users engage with them. Once you know the outcomes from different versions, you can do the refinement accordingly.
If you integrate these small factors in your microcopies, you will witness huge improvement in the way people engage with your website and the conversions you get.
by: Grace
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