Microsoft Anti
Microsoft's "intimidation-style" Marketing Expansion to Internet cafes
, the Dongguan City of Life Network Company sued the court has ignited the issue in the industry. Last week, following the prosecution of Microsoft Internet cafe operators to use pirated Dongguan Software After the court postponed the case, Dongguan City Intermediate People's Court to convene in 32 Towns in the local Internet cafe industry representatives, hoping to start negotiations with Microsoft Internet cafes in batches.
Period, the number of Internet cafe owner, said of Microsoft's Genuine understandable move, but the high cost of Internet cafes industry undoubtedly bring "Bulkhead Yi Gun," Microsoft does not adjust claims if the amount is likely to do a lot of Internet cafes bankruptcy, offering Microsoft as far as possible to reduce the amount of licensed software, even reduced to 2,000 yuan per year from 1000.
The trade, once the Internet bar industry, the difficulties of pressure from the top of Microsoft's Genuine closures occur, then, as a chain reaction, the domestic Online games Industry will also be setback so.
Top Internet cafes v. Microsoft litigation pressure suffering
Even scheduled for May 12 the trial was postponed, but the Microsoft prosecution Dongguan dynamic network something has not come to an end on May 20, the Dongguan Intermediate People's Court convened an informal discussion on the local Internet cafe operators, while Internet cafe owners in groups hope to start negotiations with Microsoft.
Reporter noted that, according to Microsoft's Internet cafes in Dongguan from previously submitted to the genuine purchase program to a cyber cafe for up to 200 computers to calculate, requiring a total of three Microsoft products cost nearly 870,000 yuan. After negotiated, WindowsXP commercial version from 980 yuan / set down to 580 yuan / set.
Although prices have come down, but the majority of Internet cafes for local employees, the Microsoft Genuine procurement program was still "wild speculations", which, from the Association of Dongguan Da Ling Shan Town, on behalf of Internet cafes admitted, according to Microsoft the price, Internet cafes are required one month 10% to 20% of turnover to pay, plus taxes, telecommunications charges, Internet cafes are basically not to do things to be raised.
Many owners of Internet cafes in view, if the WindowsXP operating system will pay more than 100,000 yuan, it means that direct sales make up 20% of Internet cafes. "If implemented in accordance with such programs, at least half of Dongguan, Internet cafes will directly be overwhelmed."
Online games industry or are "close interdependence"
"The relationship between Internet cafes and online games like mutually dependent." Insiders said Shanda's success is the best comment on this statement. When a grand start in 2001 Proxy Operations "Legend 2", the Internet cafe has become a natural bottom of the game, the most open dealers, and "Legends 2" for Internet cafe industry a stable and durable consumer groups.
View of this, the reporter of Internet cafes in Guangzhou randomly selected 50 players to understand the players and the bars close for the impact of online games. According to industry sources, the current players in Guangzhou Internet cafe of the more popular online games is mainly World of Warcraft World, Tian Long Ba Bu, asked, bubble hall, Adventure Island, CS, etc., new Westward Journey game, SD Gundam, big Minglong rights, have also been sought after.
In the sample of 50 players, there are 17 players online games, said once the bars close tidal encounter will not stop playing online games, including 11 because he did not the computer can not keep on playing while the remaining 6 said to pass the time playing online games is a way of not playing does not matter; the same time, there were 26 players that will upgrade their own computers and network wide, at home playing games; the rest of the respondents said they will not be upgrading a temporary home computer.
"Listening to the people around them are crackling play online games, soon to enter the state. And the general gaming speeds and computer configuration requirements on a high, many people even have a computer, the configuration is not enough or too slow speeds, Games are played bad mood. Moreover, not many home computers that can be upgraded to upgrade, after all, there are cost issues. "Ho told reporters that he would sometimes invite some friends together to Internet cafes, online local area network to play online games . In his view, Internet cafes close to the gaming industry will have an impact.
Previously released under the CNNIC "2009 online game market research report" shows that in 2009 users to use Internet cafes is still one of the sites most online games, user ratio 59.6%. Industry point out that in the company's anti-piracy move in large-scale, Internet cafes have become the "stick" within the meaning of, if not bear the high cost of Internet cafes face closure under attack online games industry will become inevitable.
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Microsoft Anti
By: tianli
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