Microsoft Dynamics Customer Relationship Crm

Microsoft Dynamics Customer Relationship Management is recognised as a multi-lingual software package of Microsoft

. The product prepared by Microsoft is unique and generally focuses on marketing, sales, and service sectors such as help desk. The platform for the software is x86 and amd64. The operating systems to be used for the software are Microsoft Windows as client and Windows Server 2003/ 2008 as server. There are a few Microsoft Dynamics application apart from Microsoft Dynamics CRM made available by Microsoft such as Microsoft Dynamics NAV for ERP application and Microsoft Dynamics Retail Management or RMS among others. The license of the product is under MS-EULA.

The unique and marked feature of the software is that it is client-server based application and is mainly an IIS based application on the web. The other feature is that it is available in a number of global languages which makes it attractive for general users as well as the users who are not properly familiar with the English language. The software supports web service based interfaces. The access of the software by the client can be through Microsoft Internet Explorer version 6 or by any latest web browsers. Microsoft Outlook can also be employed form the client side to access Microsoft Dynamics Customer Relationship Management.

Microsoft Dynamics customer relationship management caters to a number of industries such as retail, manufacturing, media, education, government, professional services, entertainment and hospitality, healthcare providers among others.

The various solutions that are provided are related to sales, customer service, marketing and extended CRM. Under the sales segment, sales force automation is provided by the software. Users can utilise extremely innate interface as well as entrenched Microsoft Office capabilities for increasing interaction and time with customers, reduce sales cycles, attain real-time insight and enhance close rates. The prime importance for a business through this application is that the users can enhance revenue, distribute enhanced customer based service and develop the overall effectiveness to the business. In case of customer service option, the businesses can meet up with the varying expectations of the customers by providing service based solutions which are flexible as well as robust. For marketing segment, the Microsoft Dynamics customer relationship management provides intelligent and familiar marketing capabilities for marketing more effectively by managing data which in turn enhances productivity of an organisation. Through the extended-CRM solution organisations can manage relationship with other integral components to their success such as partners, employees, distributors, suppliers, vendors and other crucial stakeholders.

In 2011, Microsoft Dynamics CRM 2011 has been launched with offering of cloud features. The version is extensively customisable.

by: Sandesh Sharma

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