Microsoft weighs in on SaaS CRM
Microsoft weighs in on SaaS CRM
Microsoft weighs in on SaaS CRM
Microsoft weighs in on SaaS CRM
Introduction
Microsoft staked a larger claim in the customer relationship management (CRM) market early in 2008 with the launch of Dynamics CRM 4.0. The new version added a number of features, including multi-tenant capability and tighter integration with Outlook.
Source: SaaS Market
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Highlights
Ensuring that technology investments drive competitive advantage, and that technology spend is not all absorbed by routine and non-differentiating technology, is more important than ever. Developing repeatable assets, new approaches to service innovation and moving into adjacent segments are all being tried - as are many other approaches. What is clear is that selecting the right markets to focus on is more important than ever.
Reasons to Purchase
Ovum research will help you understand how new trends will affect the overall structure of the market. Our research reports assess the major players are in a market category. We reveal how suppliers should improve their products and services positioning. For more information about how this specific research report can help your business please contact us. "
Executive summary
In a nutshell
Ovum view
Stronger product, bigger impact
Altering the CRM landscape
Key messages
For end-user organizations:
For CRM vendors:
Microsoft's CRM evolution
Steady progress
First direct hosting
New partner proposition
No plain vanilla
For many, little change
Brodie Computes
Workopia
Axonom
Market impact
Main target: Salesforce.com
Overview
The high-profile battle is with Salesforce.com
Salesforce.com's weapons
Salesforce.com is ready
Oracle and SAP navigate shifting CRM terrain
Reacting to the multi-tenant model
Oracle CRM On Demand
SAP CRM OnDemand and Business ByDesign
SAP's plans for the large-enterprise market
Conclusion: SAP and Oracle to be challenged
SAP navigate shifting CRM terrain
Reacting to the multi-tenant model
Oracle CRM On Demand
SAP CRM OnDemand and Business ByDesign
SAP's plans for the large-enterprise market
Conclusion: SAP and Oracle to be challenged
Lots on the line
Microsoft to shake up CRM
Significant questions raised
Survival will depend on customer retention
Microsoft forces other players to respond
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