Microwave Color Tv Giant Ice Wash Away Empty Transition Line Wade - Microwave Ovens, Color Tv -

Past few days, as part of the wedding market promotion and marketing businesses Dianqing activation

, Shijiazhuang, home appliance retail in the cold winter really hot one, which

Refrigerator

, Washing machines, air-conditioning sales during this period to become the most popular types.

It is understood that these categories of goods appliance sales growth is not started now, since last year

Appliances to the countryside

Project start date, the refrigerator has been a leader in the countryside in the major categories. This allows the industry to the refrigerator, washing machine and other daily necessities type appliances had new light.

Refrigerator countryside invincible

Microwave ovens

, Color TV giant transformation "ice wash"

Reporter yesterday (January 31) from Hebei Provincial Department of Commerce noted that, as of January 27, 2010, at 11 months, sales of appliances to rural areas in Hebei Province has reached 4.414 billion yuan, of which sales of refrigerators 1.875 billion yuan to more than 10 billion higher than the second color TV's performance ahead. Also sales of 276 million washing machines, ranked third.

Commerce Department Deputy Director Zhang Jianmin was re introduced since the start of home appliances to the countryside works, whether at home or in the province, sales of refrigerators are the largest, is the real "leader." In addition, air conditioning and

Small appliances

Etc. Although it is not the first three, but the relatively rural market, its rapid sales growth is also very impressive.

Learned, refrigerators, washing machines, air conditioners in the rural market surging, soaring style sales for the domestic appliance giant awoke, and then have to adjust their production and marketing structure, to the "main sideline" reversal.

Reporter yesterday (January 31) from the

Glanz

Shijiazhuang Branch was informed that the industry started by microwave "boss" Glanz refrigerator market is its sudden, this year will invest 10 million to expand the refrigerator, washing machine base. And home appliances to the countryside in Hebei good performance of rural markets so that they will be in Hebei Province as refrigerators, washing machines, one of the main battlefield.

It is understood that, from 2009 to the present, not only Galanz "transformation" so quickly, color TV giants

Changhong

By listing the transfer, but also successfully moved air assets in the refrigerator industry, with rich Meiling, thereby beachhead refrigerator market; to air conditioning started in the beauty began by way of mergers and acquisitions in the refrigerator, washing machine market, said Mr Ng.

"Main sideline" profit gap between "ice wash space" to make strides in the next five years

Around a refrigerator, washing machine home appliance industry launched "ice, washed" war ready to go ahead.

Reason Galanz North District Leader Daniel Lee that in an increasingly competitive consumer electronics market, the current refrigerators, washing machines, air conditioners profitability has been better than the other categories, the three pillars of product Galanz sales of microwave ovens, air conditioners, electrical appliances in the last year of life

Financial

The context of the crisis has made 60%, 125% and 300% of extraordinary growth.

Has a refrigerator and color TV double

Marketing

Omar Electric Co., Ltd. Hebei experienced management Yuanshi Kang, general manager of the other reasons are: color television market has been very fully competitive, its market share has reached 80%; but ice, washed, etc. space is still very great, such as refrigerators, the current In China, around 38% market share. He said, refrigerators, washing machines, air-conditioning in the next 35 years will usher in a great development. Therefore, some enterprises, early transition is a wise choice.

"Transition are" growing "ice wash empty" or competitive situation is tragic

Industry believes that the transformation of home appliance giants have refrigerators, washing machines, air conditioners, is bound to intensify competition in this market, it is likely to form more than ten years ago, color TV industry is extremely fierce competitive situation. However, this is a good thing for consumers, the result of competition is that consumers can get affordable home appliances.

by: gaga

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