Microwave Oven Market Crunch More Channels For The Test Crack
Recent years,
Recent years,
Microwave ovens
Demand growth has been perturbed, the total market as a whole cake can be said to hover for a long time, the industry leader
Glanz
And the United States despite considerable sales growth this year, but in fact mainly due to snatch out of the industry who share and Matthew caused. As the low utilization rate and a longer service life for various reasons, the domestic microwave oven market is in fact suffered "
Ceiling
. "
Recently, the industry leader in brand Galanz and domestic
Electrical
Professional chain giant
States United States
Determined jointly, want to work together to reverse the current situation of weak demand, and look through the "2008 Microwave Festival" and other cultural marketing, imperceptibly changing the utilization of microwave features the industry embarrassment, promote upgrading of microwave products.
Multi-channel attempt to break
Survey showed that microwave ovens currently has about 1 billion users, the domestic rate of urban households have more than 95%. But for urban residents, the majority of
Consumption
Microwave oven were used only 5% to 6% functional, consumers use the microwave to the main hot meals. Industry generally believe that if this phenomenon can not be effectively changed, microwave oven industry to continue to grow out of the question.
It is understood that it is due to this sense of urgency, the success of popular microwave oven, the industry boss Galanz had formulated "a better use of microwave ovens for consumers," the next strategic objectives and the birth of 60 microwave oven anniversary as an opportunity to begin this spring Galanz vigorously in the national festival held in microwave ovens, microwave ovens to promote the culture, so that microwave ovens are to promote and popularize the new features.
Period, Galanz more through various channels, including the Central
TV station
Joint microwave food sections, hot-sale held in the "Microwave change
Life
"Large
Photo
Development, etc., to increase knowledge of microwave food and the spread of microwave ovens, and this, together Galanz and the National United States, and further shows that microwave oven manufacturers vowed to crack the "ceiling" and is committed to promoting the microwave industry's determination to upgrade.
"Versatile" product push
It is understood that microwave market experience "ceiling" Apart from the main long-established culinary habits of consumers, the last of the microwave oven product features relatively monotonous and difficult to fully address the consumer demand is also an important reason for cooking. Galanz the responsible person has been gradually opening up its current first-generation products is quite different from the "versatile" microwave oven. The microwave oven with Chinese red, V9 represented, with roasting, stewing, boiling, steaming and other functions, from the functional to attract consumers to use and replace with other single
Kitchen appliances
Characteristics; and as mainstream
Home Appliances
Distribution channels, Gome, the active participation of intervention, "2008 Microwave Festival" will be the microwave oven development has been the largest one microwave exhibition, the most precise sharp features of microwave products will take on microwave business transformation and product upgrades dual strategic objectives and is expected to open the "company? consumers" new mode of interaction.
Course, in the short term change in consumer habits, or it is not easy. Yuyao Chang, executive vice president of Galanz Group, frankly, how does the consumer to further good use of the microwave oven has become the front lies across a difficult problem in the enterprise. However, he believes that the current share of microwave ovens in the first-tier cities has reached more than 95% market share in the second and third tier cities also reached a high level of microwave time is ripe for upgrading, as long as the companies work together, those efforts are in place , microwave ovens in China
Kitchen
The position will naturally change and improve.
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Microwave Oven Market Crunch More Channels For The Test Crack
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