Milestones and Goals from Expert Group Financing

Author: Joshua Lee

Author: Joshua Lee

Making comparisons after intentions are there is a good way to match a company up with their delivery. In other words, it is verifying that the company lives up to that word. Many people can put down strategic goals on paper that look good but it is the successful companies that can carry them through. With regards to Expert Group Financing (Ticker Symbol: EXPU), the company made a lot of great announcements for the month of October. One of the most important goals for Expert Group was to get their brand out there and established to a greater population. The intention is to make it a well known and well liked name that anyone would be comfortable going to for their real estate loan needs. This applies to both the home buyer segment as well as the commercial segment. They came in by storm in October and matched their goals they had lined up. The first of these goals was an ambitious opening of their third location in Bal Harbour. It is set in a prime location that sees heavy traffic daily. They project the Bal Harbour location to bring in an extra $3,000,000 in revenue yearly for the company. In regards to Expert Groups advertising and marketing efforts, they have contracted with Clear Channel to place a billboard that officially began on October 22, 2009. This campaign with Clear Channel is aimed at a 3 step process which includes the goal to increase Origination, attract new loan Originators, and to brand the Expert Group name. They have also looked to brand the company name by offering information, assistance and updates through social media networks such as Twitter and a company blog. This aims to keep the investors up to date and makes the company easily accessible for any form of information. To view the twitter page click on the following link: http://www.twitter.com/expertgroup. The company blog can be viewed at the following web location: http://www.expertgroupblog.com. Another resource that is available to the public is youtube. This is a very popular social site that shares videos with one another on the site as well as linked to or embedded into another site. Expert Group has placed a youtube video which can be found at http://www.youtube.com/user/expertgroupinc. This offer more exposure to the companys brand as well as more exposure in the form of advertisement without incurring any extra costs to maintain it on the youtube site. Expert Group Financing does have the right idea with making sure they are on all the social media sites where people visit the most often. This, in combination with their billboard advertising and prime spots on shows such as The Best of South Florida is a winning combination while keeping their investors best interest in mind. This article is provided by www.otctimes.comAbout the Author:

Joshua Lee is the best finance writer since 2005.

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