Milo eBay will strengthen the depth integration of local physical store shopping search

Milo eBay will strengthen the depth integration of local physical store shopping search

Today, eBay will further deep integration Milo, Milo function will load into eBay's search platform.

eBay in December last year to $ 75,000,000 after the acquisition of shopping site Milo, he has begun to rapidly search the local physical store Milo's features into their products to the service. EBay has had this feature to its iPhone and Android for bar code scanning applications and the local shopping tools GiftsNearby RedLaser, making GiftsNearby nearby consumers can learn what the local retailers selling gifts, such as electronics, home appliances and toys.

Milo's local physical store search function that allows eBay users to find stores in your area they want to buy products with sales and prices of various locations. This feature is currently Milo covers about 50 states 50,000 stores over one million products.

eBay eBay users will be able to directly open the search page feature column in the local shopping will be able to show the local sale of products, the products in the store inventory and other search results. Also on MP3 players and GPS product display page will automatically include the local shopping column, which will indicate the inventory of nearby shops.

At present, all local search capabilities are provided by the eBay Garden, but eBay also hopes to expand this capability in the future to the other search devices.

EBay will also use the accounting software QuickBooks to provide retailers an easy way to upload their products to Milo and eBay. An inventory management plug-ins can easily solve this problem. This will make it easier for retailers to line the store sales and Milo, and eBay combined.

E-commerce giant eBay, the local sales will be the company's core development strategy in the future. Market research firm Forrester recently predicted that by 2013, from online to offline shopping research the market from the current 917 billion U.S. dollars rose to 1.3 trillion U.S. dollars, the rate of increase of more than 50%. This will be the focus of eBay direction of future profits.

eBay and the depth of Milo will also be integrated with Google's product search head-on collision. Google recently launched the latest version of the product search terminal, including Google co-operation with paragraph 70 list of most popular retail brands, many of which brand of cooperation also in the Milo list inside.

EBay ambitious now, in addition to localized shopping strategy, it also plans to spend 2.4 billion acquisition of e-business solutions and services company GSI Commerce, a move designed to expand the product line and customer loyalty related business, so eBay to go beyond the network of the Amazon to become the nation's largest retailer.

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