Miuccia Prada and the fashion of UK
Miuccia Prada and the fashion of UK
Miuccia Prada and the fashion of UK
Prada was first held in Beijing in the spring fashion show, the brand hopes to further promote the concept of fashion to the Chinese people, this show is one of the strategies the Chinese market Prada, Miuccia Prada accept the WWD interview, said: "The Chinese people have understand the meaning of fashion. "
Prada Spring in Beijing hosted the first fashion Hermes Garden Party show,In order to cater to China's increasingly affluent customer base, in the Beijing show, show, designers will show the original September show in Milan with a replaced silk cotton fabrics, while she was in the striped dress, high heels, ribbons and a small bag decorated with sequins, the Milan show floor show floor Beijing canvas bags are replaced by silk and leather. Chinese actress Gong Li and Maggie Cheung, the famous all day to watch the spring clothing exhibition. In addition, the show floor the next day to show the clothes in the Chinese mainland and Hong Kong to buy the Prada store.
Recently, the company reportedly plans listed in Hong Kong, taking into account the region's economic environment and investor expectations for luxury, Miuccia Prada husband - Prada CEO Patrizio Bertelli company WWD in an interview, said: "Until now, we have not finalized the listing. But for now, I think listed in Hong Kong is the most appropriate. in the next few months, we will list a detailed timetable and listing details of the work. "
The following is a WWD interview done on Miuccia Prada:
WWD: The exhibition in China, is the first time in order to change the clothing of a particular market works?
MP: I want to adapt to this particular market. If the clothing on display in Milan before with exactly the same, it may be the excitement of the audience will decline. And if the cotton clothing for a fabric, laden with sequins, to achieve the effect of the upgrade. China's high-end consumers do not like cheap cotton fabric, so we replaced the more expensive high-end fabric fabrics. In China, people for the high-end products have special requirements, low-end products, not praise.
WWD: Do you think that makes the designer's creative process of globalization has become more difficult because you have to go to consider these individual markets to meet the demands of everyone?
MP: This is for sure. I always say that until the seventies, the Western mainstream fashion circles mainly aesthetic. But now fashion must integrate different cultures, religions, dress customs and so on. Prior to this, fashion reflects a small part of the group's mental state. We just launched a series, it is not possible for a particular market specific products, but we try to put our products in a more global, more people able to meet the preferences. From this level, the design is becoming difficult.
WWD: one day you may be a different market design for the different campaigns?
MP: I do not know. Germans like a more dynamic design Hermes Birkin 35CM, a small minority of Americans like the design, there is little difference between them. I do not know how to express more simple, but rich people around the world is what they like about the same around the world elite of their favorite design is the same. Has always been like this. If your design makes them some of the people, that also explains a lot of people can accept you. But Japan is the only relatively specific market, they now also retained a number of different.
WWD: What do you think the Japanese market, where is it different?
MP: They differ slightly in other markets, some of Japan's understanding of fashion I can not control the.
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