Mobile Ads: Where It Stands Today

The reach of mobile phones has increased exponentially over the last few years

. With the launch of the iPhone three years, the number of people connecting to mobile internet has further increased. This huge growth has made companies sit up and take notice of using the mobile as an advertising medium. Today, the mobile outnumbers TV sets by 3 to 1, and many advertisers have rushed towards this medium. In November 2009, D2 the largest mobile advertising agency in Japan, announced that mobile advertising was worth 900 million dollars in Japan alone. According to research firm Berg Insight, the global mobile advertising market was estimated to be one billion euros in 2008, and is set to grow to 8.7 billion euros by 2014.

Advantages of Mobile Ads over Conventional Media

Mobile ads score over conventional media in the following ways:

Personal interactive communication is possible on a large scale.

Advertisers get immediate response from the consumer.

Mobiles have a high reach; around 617 million people use mobiles in India as on June 2010. No other media covers such a huge mass.

Most mobile users are within the reach of their mobiles during their waking hours, even at those times when they are unable to access any other medium

Types of Mobile Ads

Here are the common types of mobile ads:

Text or SMS advertising: The customer asks or opts in for getting text message advertisement from advertisers. This involves the customer texting a special keyword that the advertiser must have used in earlier marketing campaigns. This way they "opt in" to our mobile advertising list. Once the customer opts in, we send advertisements through text messages. Vendors are using this type of advertisement to great advantage by using special offers, coupons and so on.

In Page Mobile Advertising: This is similar to internet search engines. A consumer will do a mobile search for a particular item. If it matches with what a certain advertiser provides, their mobile ads will appear in the search result.

Video advertisements: These ads are part of mobile videos. Instead of being placed before or after the video, they are intermingled with the video in a manner that viewers do not find it odd.

Quick Response Codes: All that needs to be done here is to scan the code with a mobile camera, to immediately receive a text message with more details about the advertisement.

Mobile advertising also benefits the telecom operators by generating a revenue stream. Advertisers get another effective medium to reach out to customers, while customers benefit by getting information on the latest offers and products. iVdopia is a leading mobile advertisement platform and network, and provides advertisers with network and infrastructure to reach their customers. For more information please visit http://www.ivdopia.com.

by: Quinlan Murray

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