Mobile Carriers, Consumers And The Environment

Effective marketing that makes us do crazy things

. Why major mobile phone companies to decide that for two years and was in the best time to engage the client? They provide deeper discounts on phones the most technologically advanced that if an agreement was signed for two years. Phone become obsolete once you get out, but it still works. You can still talk, I mean the text with the people, checking Facebook and Twitter and the Internet. Why we are forced to trade in the phone, two years after stroke?

Of course, the company is working on a cell phone offers two of the year to ensure a stable source of income and keep customers locked into their brand. Impact on the environment, however, you should think twice about smashing their portable consumer once every two years. While many manufacturers of mobile phones are aware of the environment when choosing materials for the construction of the phone, there are still some toxic materials needed to make the phone work. The enemy is progress in the resolution of the carrier through sustainability "requires that all devices go through the process from the environment UL before hitting store shelves" (2012, Sterling, S.). Focus on income growth still need to be Sprint and other carriers to convince consumers of the need to pay for a new phone every two years.

Why do not cell phone manufacturers to build a strong enough to last for more than two years, and be over in the air and allowing them the ability to receive new features as if it were a new phone? Apple to participate in this practice when it updates the operating system for previous versions to upgrade and expand the usefulness of older versions. But consumers are not satisfied with maintaining the old formula, and therefore encourage developers to deploy advanced technology, even if that same item in a different box.

And environmental sustainability requires that the participants on both sides of the transaction. Need to change consumer habits in order to preserve our natural resources. The New York Times, "Americans took a little under three million tons of household electronics in 2006" (Mooallen, 2008). This number has increased certainly over the past six years, and represent a growing problem for the environment. Consumers expect companies to comply with the social contract in which the company may abandon greater profits for the good of humanity. It is time for consumers to comply with the social contract with our planet for future generations.

Scope of marketing

Mixed Economic Systems

by: Naser Tobaar

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