Mobile Coupon Beats Traditional Discount Coupons

It is true that discounts will never fail to make peoples eyes expand bigger because of delight

. Today, with the increasing dependency of customers with their mobile devices, traditional coupons which can be clipped from magazines and newspapers are becoming less popular. Why would people want to clip, keep and organize printed coupons when they can simply have them in their mobile devices?

If you want your firm to climb up the success ladder much faster and reach the top in no time, be sure that you also have mobile coupons to offer to consumers. Strategize properly before launching your mobile coupons so you can actually attract thousands of buyers.

Begin by mastering the buying strategies of your specific market. Do they prefer purchasing in bulk? Which products entice them more? Which money-saving strategies do they usually take benefit of? Figuring out the interests and desires of your customers will allow you to establish the type of mobile coupons to generate. If the coupons really hit their needs, then there is a higher tendency that they would basically grab those discounts and deals. In effect, you would end up producing more profit and your company would definitely become a word of mouth.

Just like regular coupons, there are also different types of mobile coupons that you can offer to your customers. You can give them buy-one-get-one offer, price reduction, free products when they purchase a certain product or service, free trial of services or incentives through rewards points. These are just among the general deals which come with mobile coupons. Of course, you can go ahead and be creative in coming up with promos which would work better for your type of firm.

There are numerous ways to offer the coupons to your customers too. One common method is to send out SMS which provides directions on how they can get the coupons. For example, you can include a link which will redirect them to the webpage where the coupons are. Short code or number is an easy way too. When the consumers use the short code or number, they would be able to receive the coupons via email. Code activated coupons work if you have already introduced a mobile advertising and marketing app which makes it possible for consumers to scan the image using the app they downloaded to be able to unlock the discounted offers.

Make sure that when launching mobile coupons, all landing pages are also mobile compatible. If you include a short URL in your SMS, the client should be able to open the link in their phones browser too. When redirecting consumers, it is important to examine if all hyperlinks are functioning accurately.

There may still be a lot of individuals who are eager to clip and collect printed coupons. However, reality can not be changed that the dependency of thousands of individuals in their mobile devices makes them forget about the traditional coupon sources. Since they can get the coupons through their iPhones, iPads, android phones and tablet computers, they no longer have the patience and strength to pick up the news paper and start looking for coupons. So if you want to launch a successful coupon campaign, make sure that you will use the power of mobile marketing.

by: Lee Janos

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