Mobile Devices - Feature Phone To Smartphone For Marketing Research

Most researchers are mostly likely asking themselves the question of what could be

the most effective and efficient means to conduct marketing research. Better too if it would be cost effective as well. Truthfully, all methods would bring in different amounts of data and results, but the mobile phone, particularly smart phone and mobile digital devices like tablet computers seems to outweigh them most.

Mobile phones and other mobile digital devices that people are now using and depending on for a lot of things have been originally designed to make contacting people seem effortless. From being a luxury device to an undeniably inevitable necessity, these mobile phone have evolved and continues to transform itself from being something of an added convenience to that of something as important as to our need to wear our clothes everyday.

Being able to contact someone immediately for situations such as emergencies, business transactions, following up of meetings, keeping in touch with busy people, sending and responding to text messages, anytime, anywhere were all part of the primary purpose why the mobile phone was created.

Now, the mobile phone has been reinvented and innovated to be well incorporate to the basic needs and wants of anyone that would use them, like a calculator, a game, an alarm clock, a portable organizer, all rolled into one handy portable device. As different people have different needs, wants and interests, mobile companies have successfully made the lack of owning one or more of their products unbearable if not strange. Who doesnt have a mobile phone now, right? Penetration rates of mobile phones in each country based on last figures have well surpassed the 75 80 % markers, in some youll find people utilizing more than just one mobile phone.

The extensiveness of market research varies and is dependent on the active participation of all respondents, which makes mobile phones the most practical and cost effective way to keep in touch with them. Its basic features like calling and texting do not require an internet connection, which some places may not have. It is not complicated to use which gives respondents that are elderly people and even children an opportunity to take part in researches that would need their input.

As times continue to change and technology continues to advance, there is always a guarantee that our mobile phones will always be around - ever changing with the trends of this modern world.

by: Ron Jacobsen

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