Mobile Local Search is 28% of all digital searches with a surge in growth expected world-wide in 2010
. The Cellular Telecommunications Industry Association (CTIA) announced there are 270M wireless subscribers in the United States with almost 100% penetration. Asia-Pac economies are estimated to reach US $32.9B in mobile data services by 2012.
This report on the Mobile Local Search (MLS) ecosystem is based upon two-decades of intensive engagement in the telecommunications industry and presents a first-mile through last-mile review of top vendors providing products and services. Additionally, this report shares insights from visionaries at Nuance, NAVTEQ, Acrossair, Qualcomm, Quattro Wireless, and other leaders in the MLS ecosystem. The insights illuminated are complimented by industry data and performance metrics.
MLS products are evolving with greater technological enhancements. More now than ever, the phrase - Think Global, Market Local - is on target. Component manufactures for software and hardware businesses are investing in research & development and deployment. Advertisers are eager to connect directly with the buying power. Venture capitalists are exploring new entrants into the MLS ecosystem for sizeable 2010 investments.
With research beginning in 2007, this publication addresses the following topics (and more):