Mobile Marketing For All Size Companies

Today, one question that is often asked by the marketers is whether mobile marketing is more suitable for which size of company i.e

. small, medium or large enterprise.

Considering the wireless subscriber base in India crossing 400 million; mobile marketing has become too important to be missed by any marketer in India.

Right from using customized Bulk SMS Service via integrating it with websites or application to the bulk SMS broadcast for advertising their offers; marketers are trying various strategies to either directly reach the potential customer or engage him via the most personalized channel i.e. mobile phone . In such scenario, marketers should be savvy enough to identify the latest trends and opportunities that exist in the market and should be well versed in process for executing an effective bulk SMS campaign.

A few parameters that marketers should consider for effective mobile marketing campaigns are extremely targeted campaigns based on the profile of the target audience, length of the message (number of characters), attractive value proposition to the end user, following the government norms, how to measure the response of the campaign, etc.

Big companies tend to hire the experts in mobile marketing, who will strategize the complete campaign and deliver the expected results. But all this can be a daunting task for SMBs (Small & Medium Businesses), who either may not have the budgets to hire the mobile marketing experts or may not have the bandwidth to execute the effective mobile marketing campaign. Suggestion to these Small & Mid sized businesses would be look for a vendor, who not only provides the required services, but also consults on how best to use the mobile marketing medium as a complementary service to all their clients.

These vendors may provide bulk SMS services as their primary service along with the other services like short code marketing, 2-way sms, SMS contests, etc. Hence their experience in this business domain can certainly add value to bulk SMS or any other mobile marketing campaigns of small and mid sized businesses. Such consulting helps small businesses to understand the dynamics of mobile marketing and gradually even they become experts in executing mobile marketing campaigns effectively. These campaigns also help SMEs to develop the database of the potential customers or buyers and use it for the future marketing endeavors.

The best part of the whole scenario is the consumer acceptation & adoption of this new medium as the touch point. Many of todays customer are eager to get updates of the products or services or events they are interested and they even want to engage themselves with the brand to get the attractive offers to early birds or anyone having the mCoupon.

One of the major reasons for the success of mobile or SMS marketing as a medium is the time-sensitivity of the activity since the text messages reach and are being communicated to the target audience exactly at the time marketer wants and very high probability of the end user reading the message, which maximizes the effectiveness of the campaign.

With the advent of latest technological advancements in bulk SMS service like LBS- Location based services, which will empower marketers to do even more relevant bulk SMS campaigns the future opportunity seems to be enormous.

by: Srinivas Sakhare

POST COMMENT

How Effective Is Twitter For Online Marketing ? Replica Watch Market too has honesty Mid Market Update: Markets Up Slightly on Strong Earnings In Recent Years, Bulk Drugs And Intermediates Ciprofloxacin Market Analysis Consumers will get more profit through online retailers What Exactly Is Niche Online Marketing? Making Money Online - How to Turn Your Passion into Profit - Part One What Niche Online Marketing Truly Is Marketing de rede Travail À Domicile: Est-Ce Le Cas Avec Le Marketing De Réseau? Discover Why Article Marketing is the Best Method You Can Use Motivating Factors - Andrew Carnegie - Motivated Marketers Rocket Languages- Proven Method To Learn Sign Language Words In Record Time Or Just A Scam?