Mobile Marketing Offers the Best Return on Investment (ROI) Today

Mobile Marketing Offers the Best Return on Investment (ROI) Today

A good business is always measured in terms of Return on Investment. ROI signifies the effectiveness of any business strategy. How much you invested and how did it turn up is all that decides the profits earned in a business. As far as advertising is concerned, ROI can simply be put as the amount of sale generated by the advertising. The more the sale an advertisement is able to generate, the more ROI it is supposed be bringing.

There are various means and methods of advertising. Print media, digital media, billboards, etc are some traditional ways of advertising. However changing lifestyles and lifestyles changing technology is demanding more form the advertisers. Gone are the days of lifeless print advertisements. Though these are cheaper to produce, these fail to provide sufficient information owing to space constraints. On the other hand, digital media advertising is catchy with the mix of audio and visual effects, but is costly and cumbersome to produce. Advertising on the internet is limited in its reach.

Advantage 1: Mobile marketing is inexpensive

Mobile marketing is certainly the most economic means of advertising and marketing in comparison to the traditional methods of marketing and advertising. The charges of bulk SMS and SMS marketing has come down to an affordable level. Thereby, mobile marketing can garner better ROI than any other marketing methods.

Moreover, at such less expense, mobile marketing has a potential to reach a huge cache of customers within a time as short as a snap of the fingers. No other means of marketing offers this unique advantage. The text message sent to the customers lies with them as long as they do not delete it intentionally. That gives freedom to the users to respond to the SMS whenever they feel to do so. This non compelling characteristic of mobile marketing has been, in fact, responsible in popularizing it.

Advantage 2: Response generation is excellent

As text message sent for mobile marketing gives freedom to the users to respond as per their convenience, it has been effective in generating excellent response. Text messages can include short codes and interactive menu that can offer added information to the desired customer. Additionally, it can incorporate URL to allow customers to visit the website for having in-depth look into the firm. Not only that, it can offer mobile coupons to lure the customers.

All these techniques have been effective in generating excellent response to mobile marketing campaign and covert more leads to customers; thus bringing in more business, profit and increase ROI.

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