Mobile Marketing : Set to take off in 2011

Mobile Marketing : Set to take off in 2011

Today anybody selling or promoting a product or service online needs to develop a mobile website that is optimized for all the various operating systems. There are about ten mobile operating systems that are worth tracking, but Symbian, RIM, Apple, Android and Windows are currently the most significant. This is why it's so important to optimize your website for the exploding mobile community.

In reality, a smartphone is a computer that fits in your hand. You can of course make phone calls, but now that is just a part of a much larger package. Smartphones give us the ability to use applications that take advantage of our physical location and that is proving to be a dramatic change for computing. From mobile searches to GPS, from mobile gaming to weather forecasts, we've only begun to uncover what smartphones will do to impact our lives.

The desktop website was designed for a ten to fifteen inch experience on a PC or Mac that can handle complex technologies like Flash orJava. This is not the case on the mobile web. Cell phone websites currently cannot deal with these complex technologies.In addition, you need to design the media experience for someone who is in on the go, which is far different than sitting behind a desk and browsing your site.Mobile web visitors are not fond of pinching and zooming their way around your site, so your website needs to be mobile friendly. Mobile visitors to your desktop website has seen shocking growth even if you only compare January 2010 to today. Just review the log files from your website or use a site analytics package like Google Analytics. There is lots of mobile traffic that is already trying to access your site. Your research will be a real eye opener into the shifting habits of your site visitors.

And you care, because?

If you don't have a site specifically created for mobile, then your website visitors experience will not be as good as as it could be. If your current site has such features as Flash or Java, as described above, then the mobile experience will be disappointing. Fortunately with new html5 formatting, websites can adapt like a chameleon.

According to various studies, web traffic from mobile devices increased 110% in North America over the past year and 148% globally. Although it is currently only a small fraction of overall Web traffic, the expansion is quite dramatic and as more people upgrade to smartphones, this growth will only continue. You ain't seen nothing yet. Mobile web's share of page views in North America should increase a full percentage point to 2.3% going into 2011. The global mobile share should increase from 0.95% to over 1.8% as new devices from manufacturers like Apple, Samsung, Motorola, HTC and BlackBerry help fuel this growth.

The iPhone is no longer the only platform youneed to consider. Current trends show that emerging competitors like Android are making significant inroads. Recently page views from the Droid in North America overtook RIM's Blackberry.The Droid now has over 12% of the North American page views within the mobile arena.

So what does this mean for your business? You should be prepared for mobile visitors now and you need to become mobile savvy. Developing a mobile website and understanding this emerging mobile marketplace is critical to your marketing success. You need to understand that mobile marketing is a strong medium to reach your customers and should be a part of your overall marketing strategy. Today you have options.

Try this experiment!

Every internet marketer should do a quick experiment and look at how their current "desktop" website looks on various mobile devices. Various smartphones only deliver a version of your current desktop site. Unfortunately it is likely not an optimal experience.

What next?

You need to be in the mobile marketing niche as mobile web searching is is experiencing explosive growth. Google's mobile traffic has quintupled since 2007 and that growth will continue as smartphone penetration increases. Smartphone web searchers are looking for you and it will be important for you to be there with a great mobile site experience.

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