Mobile Marketing To Reap Full Benefits Of Mcommerce

Mobile Marketing has been forecasted to be the most sought after trend in the realm of digital marketing in the coming years

. And this is so because more and more companies are now realizing the immense potential it holds and are putting together all the technological requirements to exploit the marketing and sales opportunities offered by it to the fullest. Previously, only sites such as facebook, Google, iPhone apps and other entertainment oriented websites had full fledged WAP sites that enabled the users to check email, chat and browse as well as download content on their mobile phones. Of late, these Wireless Application Provider sites or WAP sites are being developed and used by various companies in order to enable the consumers to check out as well as buy the products and services through their mobile phones. In this, they are being assisted by major payment gateways like PayPal, etc. who have features in place to access their system via mobile phones. Internet banking and other allied features were anyway possible to be done via mobile phones and the new range of technological tools will make further high level browsing and transactions possible through mobile phones.

There are various advantages of mobile marketing, which include the ability to target a select group of consumers. This group can be on the basic of age, geographical region, educational background or profession or any other criteria. This medium of targeted marketing is very useful in this era of smart phones and Blackberrys which lay a huge plethora of services at the disposal of the user. Its upto the businesses to look for ways to make the most of subtle opportunities it provides to them. when it comes to mobile marketing through texting, it also enables the businesses to reap the benefits of viral marketing as the recipients tend to forward the received messages, more so if its about offer coupons and mega discounts. While it saves time by avoiding the need to retype the promotional messages, it also enables businesses to send customized messages in an exhaustive list of consumers. The medium of mobile marketing is cost effective as well, given the mad rush amongst the telecom operators for acquiring larger customer base which has prompted them to slash the charges multifold.

Mobile marketing is taking off in India in a major way as more and more citizens tend to access internet and other allied services on their mobile phones. Advertising on Mobile in India has become a fad and there is no reason why it shouldnt, given the fact that there are over 330 million mobile service subscribers in the country. No other medium, whether conventional or otherwise, provides the manufacturers and the traders the opportunity to target such a huge customer base at one shot, that too with a high probability of their message or the ad being seen and read. There are over 150 providers for mobile value added services, who also create innovative as well as creative advertising and marketing solutions for various advertising firms or the companies themselves. Even the telecom operators in India are collaborating with mobile technology providers so as to complement their services with state of the art technology.

The potential mobile marketing sector holds immense opportunities for businesses, advertisers as well as telecom operators, who can exploit it at various levels to increase their respective sales.

by: Jayk

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