Mobile Marketing - Using Qr Codes For List Building

Most small retail establishements, those who rely on daily traffic to their store for sales volume

, find it difficult to understand how they can specifically use mobile marketing for their business

Harvard Business researchers discovered that a mere 5% in customer retention caused a 10% - 25% increase in profits. This is significant. One of the best ways to increase customer retention is through email communication.

Without doubt, the fastest way to begin to communicate with a customer base is to create a properly opted-in email and sms list from existing customers... then communicate with them. These codes are used all over the world and are now gaining acceptance in the US for mobile marketing. These code are really cool; and, customers are still curious to scan them. Simply display your code (and the instructions for scanning it) on your counter top or store window and encourage your customers to scan it. Within about 90 days you will have done something you have always wanted to do: create an email and sms list that you can use to communicate directly to your existing customers.

QR Code Popularity

QR codes are not as popular here in the United States as they are in Japan. Don't wait another day to start thinking about how to use these codes in your business. Actually, using QR codes is the first step in a long term mobile marketing strategy because it is important to properly build your customer data base so you can make good use of the sms texting technology

Currently, 20% of all cell phones are smartphones. It is a simple thing to tell your customer to download a QR Code scanner from their app store. Most of these scanners are free. Once the phone is equipped with such software, all the user needs to do is take a picture of the QR code. Then the code can either direct the consumer to the website, or offer discount coupons to encourage them to visit the store.

Be sure that your emails are interesting to your customers. You might want to sneak in a few coupons now and again. Keep your customer loyalty club exclusive by offering coupon to club memebers only. That way, when a customer redeems a coupon in front of other customers that are not in your club, these other customers will want to join. Everyone wants to be included into something special.

I wish you the very best success using these amazing codes in your marketing efforts.

Michael Weir

QRscanit, Inc.

Final Thought: Take a moment to learn more about QR Codes and Mobile Marketing by visiting my site at http://www.mobilemarketingqrcodes.com. Be sure to down load my ebook titled, QR Codes and Mobile Marketing for the Small Business Owner. It is available at amazon.com for $19.97, but is offered for free if you visit my site.

Michael Weir

by: Michael Weir

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