Mobile Marketing Via Text Messaging

Author: Harjeet

Author: Harjeet

According to Mobile Marketing Association, the popular most form of mobile marketing is text messaging. This form is slowly gaining popularity. It is sure to acquire an important place in years to come.

Text messaging marketing is quite similar to email marketing. But however, there are some differences. In email marketing you need to collect the email addresses but for mobile marketing via text message you just have to collect the mobile numbers of the consumers. For email marketing, a website campaigning is essential for sending to customers. The use of graphics can make the message more attractive.

In mobile marketing technique, it is just 160 characters of text message that has the capacity of doing all the wonders. This form is universal in its approach. You may not be quite a tech savvy individual. In that case too you can make use of mobile marketing strategies in your business to increase your profits.

However, its true that people get annoyed nowadays while seeing the text messages in their mobiles that promote products and services. But it is also true that businesses are benefiting a lot by promoting their products and services via SMS.

Mobile marketing via text messaging is becoming popular in recent times. This form of marketing works great among young generation. According to a recent study, about twenty-five percent of mobile consumers are taking part in this form of marketing program every month.

The year 2010 is sure to benefit the small businesses if they adopt the technique of mobile marketing for enhancing their business profits. Text messaging in fact has actually turned out to be a major form of communication with development of technology. Present day youths make use of text messaging the most and it is because of them that businesses are having great profits by sending text messages to the mobile consumers.

Text messaging is a great option for small businesses. It is an affordable service for businesses for promoting their products and services. Hence small businesses always make use of this technique to enhance their profits. This is getting a much high response in comparison to response received by email marketing.

Mobile has become an indispensable tool for communication. It has in fact become a great medium of advertisement. So the advertising agencies and several small and large businesses are making use of this device to promote their products and services to their customers.About the Author:

Harjeet is an Indian - born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of mobile marketing and mobile content marketing.

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