Mobile Marketing & Advertising 2009: Challenges And Opportunities
When compared to other forms of advertising (print
, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertising 2009: Challenges and Opportunities examines the current mobile marketing and advertising market, evaluating methods companies are using to effectively leverage it as a platform to enhance brand awareness and increase sales effectiveness. The report examines the leading suppliers to the mobile marketing industry and analyzes how their products are impacting the way consumers opt-in to cell phone-delivered marketing messages and increasingly use their phones to search for, and even purchase, products and service.
This report provides forecasts and analysis on the global perspective of mobile advertising and marketing, which includes product placement in games, sponsored video, premium content and branded applications. It also provides a forecast for each different mobile type and opportunity. It not only profiles suppliers but also shows how they compare on technological prowess and customer awareness/satisfaction. Finally, the report shows strategies for the largest revenue opportunities.
The report includes:
Up-to-date consumer survey data by region
Forecast through 2014 including forecast by global region
Forecast by mobile marketing type (SMS, video, search, etc)
Case study examples of mobile marketing and advertising in practice
Exclusive supplier landscape map by technological prowess and customer awareness/satisfaction
Key Findings:
Given the exponential adoption of mobile as a communications and promotion platform, fully expects that global spending on mobile advertising and marketing initiatives will reach nearly $29 billion in 2009, a 59% increase from 2008
The greatest opportunity for marketing campaign development is likely the mobile video and downloadable applications sector, which we expect will surpass the $1 billion mark in the U.S. in 2009
Finds that premium content for mobile devices, including streaming video and downloadable applications, is growing at the fastest rate of all mobile marketing types. Not to be ignored, however, is the rising trend of consumers to use their mobile devices for accessing social networks, such as Facebook and MySpace.
Estimates the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively.
We expect 2009 to be a decisive year for mobile marketing spending as marketers worldwide move from disillusionment over their expected return from this platform to the realization that they can indeed enhance consumer brand equity via the targeted precision and customized experience that mobile affords over other media placements
For more information please contact :
http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2009-Challenges-and-Opportunities-18103.html
http://blogs.aarkstore.com/
From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
http://www.aarkstore.com
by: Aarkstore
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