Mobile Marketing marks the beginning of a new era of advertising

The trend of mobile marketing is on the rise

The trend of mobile marketing is on the rise. Advertisement has reached new heights with the initiation of the concept of mobile marketing. Earlier business institutions used to promote their products via traditional advertising methods. Billboards, Kiosks and electronic medium were some of the most popular forms of advertising. As times changed, technology advanced and we were gifted with some of the best inventions of technology. Mobile is one such invention and advertising via mobiles has become one of the best ways of promoting a product or service.

Mobile marketing via SMS or text messaging or Bluetooth seemed impossible at one point of time. Initially mobiles were only regarded as a wonderful form of communication. But science added new attributes to this portable gadget as a result of which it slowly grew into one of the most prominent advertising tool. Nowadays you will hardly find people without a mobile. So, the seller can reach the buyer directly through mobile marketing.

One SMS message is enough to convey the message of the seller to the buy. Many business institutions prefer mobile marketing only because it provides the opportunity of one to one connection. The best thing about advertisements done through mobiles is that the service provider can reach a large number of people within the shortest span of time. Business organizations noticed that the responses come faster in case of mobile marketing. So, this kind of advertisement technique soon gained popularity with the sellers.

Whether you want to promote a product or service or just intend to have a wide brand promotion, your brand managers need to understand it. Depending on your budget and intention, a mobile marketing strategy is chalked out. The results have always been very successful provided the groundwork is done properly. The business organizations have benefited highly by mobile marketing campaigns.

Mobile marketing has an extra edge over all other marketing tools because it takes the shortest time to reach the largest audience. The system of bulk messaging facilitates the businessman to popularize his brand and generate high revenue. The several advantages of SMS marketing is the reason of its unbridled popularity.

But one has to keep in mind the various disadvantages of mobile marketing as well. The first step to a successful mobile marketing campaign is identifying the relevant target audience. If you keep on messaging your text to people who are not interested in your product, results may be negative. Moreover, your competitors will also take resort to the same means for popularizing their products or services. Thus at times customers may get irritated with the frequency of promotional messages and might as well delete the message before reading it. So a bit of market research is also required before implementing the strategy.

Mobile Marketing marks the beginning of a new era of advertising

By: Harjeet

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