Mobile Phones A Substitute For Landlines

Mobile phones have had an enormous impact on the usage of landline phones over the decades

. Studies in the U.S indicate that the use of landline phones have declined by 25 percent. The introduction of other means of communication on mobile devices, such as social networking sites like Facebook, email and SMS marketing have resulted in the decline of the usage of landline phones.

Researches reveal another reason that lead to the decline of landline phone usage is that of the economic recession. Wherein households kept their landline phones intact despite owning a mobile phone given to their SMS marketing facilities and portability, some households find it quite difficult to afford the expenses of both the phones - landline phone as well as the mobile phone. Due to the increased costs people are opting to stick onto mobile marketing, that comes relatively cheaper than landline phones besides offering a wide range of communication from almost any location at your own convenience.

Despite the overwhelming shift from landline use, however, two mobile marketing companies in America, AT&T and Verizon Company, believe that landline phones are still a valuable part of society. Although they are conscious of the current trend for mobile phones, AT&T and Verizon Company consider it too soon to dispose off the landline phone industry. To keep up-to-date with the current trends though, AT&T has highlighted their broadband and IP based services, such as video. Similarly, Verizon Company has also prolonged its mobile marketing services, and sells its services in attractive packages which include television and SMS marketing.

In New Zealand, communication company, Telecom, operate similar deals to entice customers to hang on to their landline phones. Total Home landline packages offer customers a variety of packages tailored to suit their requirements and lifestyles. Customers can enjoy packages that include inexpensive international calls to several countries around the world. Families and friends can keep in touch with each other, sherking off the worry of raging conversation bills. The Total Home landline packages also includes low-priced national calls and an unlimited number of calls to one nominated national landline phone number where each call can last up to two hours. These packages areundoubtedly a cheaper option of communication with family and friends when set in contrast to the mobile marketing world.

So despite the multiple conveniences of SMS marketing to a large array of customers, it is still apparent that the importance of landline communications is invaluable for its users in both business and personal communications.

by: Daniel Smith

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