Mobile Phones More Necessity Than Luxury For Indian People

Many branded mobile companies have made their positions very strong in Indian mobile market

. They offer their mobile handsets at lower Price India as compared to other brands which is the reason why Indian public prefer to buy their mobile phones. The competition in Mobile Price India is getting tougher everyday. The current scenarios are that the functionalities and features present in the mobile handsets are increasing but at the same time their prices are decreasing and that too very drastically. Many brands from international market are finding it difficult to make their positions secure in this immense market.

The average income of a common Indian person has increased a bit and now he can afford to purchase some luxurious items for his family. Mobile phone is one such item which is preferred by any family. However, mobile is providing a kind of security to the families so that they can keep in touch and can get informed instantly if any problem occurs. This becomes very true scenario if a child is studying at another city. For such families mobile phone becomes an essential component and does not remain just a luxury. Looking at the decreasing Mobile Price India, every person in the family can have his or her own mobile handset which can be used to keep track of friends and relatives.

This way, looking at the existing population in India, there are around 25 million persons who are currently using mobile phones in our country. This number is really attractive for the international companies who are engaged in mobile handset manufacturing. The names of these companies are Samsung, Motorola, Nokia and Sony Ericsson. These companies are giving tough fights to each other by designing customized handsets which are feature rich as well as easy to operate at the same time. They know that rather than just dumping on high end features, creating a device which is simple to operate and user friendly will make their brand more popular in Indian market. Along with simplicity of operation, they are required to keep the Mobile Price India in the range of affordability. At one end, there is an average income group who can afford a mobile device up to Rs. 2000 to Rs. 3000 and at the other end there is a young generation buyer who wishes to have feature rich mobile handset which can go beyond even Rs. 10000. So these companies are launching different handsets which are aimed for different class of customers. For example, Samsung Company sells mobile handsets which range from Rs. 3000 to any higher limits, even RS. 50000. Nokia company does offer their phones in similar Price India range. Some local brands like Macromedia are offering their mobile handsets at even cheaper rates. They generally start from Rs. 1000. Companies also do a trick of giving a SIM card free with their mobile handset, so that their customer is saved from further expenses. More people fall in average category customers and higher category customers are less as compared to previous one.

by: Taufiq Ahmed

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